TheFutureParty
A Community-based Media Company
Hangout — part social media app, part music streamer — has pulled back its velvet rope, stacked with music from the biggest labels in the industry. Why It’s A Hit: Social audio and metaverse platforms surged in popularity during the pandemic… and then quickly faded away. But Hangout’s sign-off by the music industry could give it enough legitimacy […]
Halloween-themed music is surging in popularity, quickly becoming a tentpole for the industry looking for surefire seasons to launch new singles, albums, and playlists. Why It Hits: Considering the insane popularity of Christmas music for two months of the year, Halloween could precede it as the antithesis of the cheery genre — allowing artists with a darker […]
Top artists like Morgan Wallen and Adele are launching their own music festivals in a bid to build long-lasting cultural moments. The Main Stage: The post-COVID IRL-event boom is in full swing, especially as fans look to build community with like-minded people. Artists, who already have credibility with their music, are able to break through […]
Artists are ensuring that they stay in the conversation all year long by releasing remixed and expanded albums that increase their lifecycles. Why It Hits: The ease and immediacy of streaming is turning album rollouts into strategic plays, allowing artists to time releases in an effort to juice tour sales and game the Billboard charts. Behind The Cover: Charli XCX is […]
Thanks to a wave of distinctive (and confessional) new albums from female artists, Universal Music was behind the biggest songs of the summer. The Big Picture: Charli XCX may not be a Universal client, but brat summer reached far and wide for female artists, giving the girls reign over the top of the charts just a year […]
The Future. The last few years have seen a wave of top artists selling stakes in their music catalogs for major windfalls. The investments have become a significant asset class for labels and PE firms. As the gold rush continues, some innovative companies may look to offer their own version of an ETF in individual […]
The Future. Drake surprise-dropped files upon files of unreleased media from throughout his career. It’s possible that the Canadian rapper may be setting the stage for a project that empowers fans to take part in building a timeline or documentary of his career in an effort to create a new kind of engagement. Media as […]
The Future. Adele didn’t want to tour, so Germany is erecting a massive temporary arena for her to perform a ten-day concert series that’s already gearing up to be a huge hit. Its success could inspire other major artists to make personalized venues a part of their tour to provide something totally unique for fans […]
The Future. Doodles seems to be one of the few NFT projects to really expand beyond that label, with the creation of a branded music label. Considering its Web3 roots, Doodles Records may experiment with releasing music through limited-edition drops that give singles a streetwear vibe. A&R avatarsDoodles is launching Doodles Records in partnership with […]
The Future. Rock star Jack White (of The White Stripes and more) is making his newest solo album go viral without even releasing it online, opting instead to give it away for free from his record stores. Considering the buzz that’s already building and how popular vinyls have become again, the new era of stealth […]