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The Future. Influential fashion publication Highsnobiety is opening its first permanent retail store in Berlin on March 1st that’ll “bring all our digital projects to life,” according to CEO David Fisher. Considering that brand partnerships are one of the biggest revenue drivers of Highsnobiety, more retail brands may focus on curating experiences to sell products. […]
The Future. Reddit’s upcoming IPO has all the makings of a wild business story — the first social media company public offering in years, a user base that was at the center of the biggest short squeeze in recent memory, and the inclusion of the biggest name in AI. Expect Reddit’s stock price to be […]
The Future. Tyler Perry had been planning an $800 million expansion of his Atlanta studio, complete with 12 new soundstages for his many productions… until he witnessed OpenAI’s video-generating tool, Sora. Now, he no longer feels that expansion is necessary. If Perry really does end up leveraging Sora for his productions, other producers may give […]
The Future. TikTok is hoping to crown ecommerce influencers as a way to boost engagement on TikTok Shop — which is doing well for small and medium-sized businesses but still hasn’t caught on with major brands. If TikTok is able to mold talent who’s famous mainly for selling products, those influencers could be best positioned […]
The Future. OpenAI’s Sora is just the first stab at AI’s revolution of or attack on Hollywood (depending on who you ask) — the exact fear that powered much of last year’s strikes. Whether or not AI fully replaces some Hollywood crew members, the cost-cuts of using AI could lead to a boom in effects-driven […]
The Future. Instagram has become the hottest news source online among millennials and Gen Xers. But with the company attempting to de-platform political content, many news-influencers may need to spin off their accounts into newsletters or podcasts to continue growing. The post paperInstagram is begrudgingly making headlines. Ironically, the news account growth comes as Instagram […]
The Future. ChatGPT went a little cuckoo over the past couple of days, answering queries with gibberish as if the tech was experiencing one big “hallucination.” As ChatGPT starts to power AI agents from various high-profile companies, a future breakdown could cause an internet-wide freakout that makes some services nearly unusable. Code corruptionSeveral users have […]
The Future. Apple’s new “Apple Sports” app delivers instantly updated scores and stats of every game from nearly every major global sports league currently in season. If the app boosts engagement on AppleTV+, expect it to become a unique “second screen” to the streamer’s live sports offerings. Push pointsApple Sports — available as a free, […]
The Future. NTWRK’s acquisition of Complex is meant to combine the ecommerce power of the former with the expert curation of the latter — a move that strengthens both companies by diversifying their lines of revenue. If successful, other digital publishers may look to find a commerce partner that helps them wean off their reliance […]
The Future. Tastemade and Pinterest are blending entertainment and commerce with their first streaming series: the shoppable cooking show Deliciously Entertaining. The series may make product placement both organic and actionable — providing a blueprint for struggling digital publishers to open up a new line of revenue. Edible programmingTastemade and Pinterest hope their new show […]