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The Future. TikTok is testing a new feature where every video on the app would become shoppable. This could transform TikTok’s stature as a mostly entertainment platform and turn anyone who has great style into an overnight influencer if the platform’s algorithm keeps linking to best-selling products. Repeat businessTikTok is a mall now. Retailers will […]
The Future. Last year, two movies were re-edited and re-released as high-profile streaming series, blurring the line between the two formats. If more filmmakers take on similar experiments, under-the-radar indies and box office bombs could get second chances at becoming hits on the small screen… and give streamers a cheap way to license “new” titles. […]
The Future. Saudi Arabia hopes that exorbitant spending on cutting-edge construction projects will remake the country as the luxury travel destination of the Middle East. That’s a tall order. But by seemingly catering to young and wealthy Chinese, British, Indian, and Australian travelers, The Kingdom could become, well, a mecca for the experience economy. Polished […]
The Future. The explosive popularity of AI has prompted organizations across every industry to open up the buzziest position in the office: the Chief AI Officer. Echoing the implementation of the Chief Technology Officer in the ‘80s, the CAIO will likely become a permanent fixture in the C-suite… but don’t be surprised if one firm […]
The Future. AI is reshaping the logistics industry, making innovations like drones, robots, and urban scanning realities. Once completely rolled out, same-day delivery may be the perk that turns brands into bestsellers. Mail upgradeIf you think Prime shipping is efficient now, AI could put it into hyperdrive. According to WSJ, it’ll power… There are more […]
The Future. Speciality movies like The Iron Claw, Poor Things, The Zone of Interest, and The Holdovers — films that typically skew older — are hits with the under-35 crowd. 2024 could see several breakout arthouse hits, prompting studios to diversify their slates to capture the zeitgeist. Audience discoveryMany of this season’s awards movies are […]
The Future. In the past month, newsrooms have been downsized en masse, publications have shut down, staffs have been in an uproar, and an entire industry has been in chaos. As media consumption, especially in the news space, continues to transform, many outlets may only survive by either becoming licensed info farms for AI or […]
The Future. The Sundance Film Festival has long provided a way for brands to experiment with new marketing approaches — seemingly inspired by the films themselves. As the lines between art, branding, and fashion blur even more, there may be an opportunity for brand activations to become a more integral part of a film’s rollout […]
The Future. Researchers at AI company Anthropic put a manipulated version of its Claude chatbot through several tests to see if it was capable of saying or doing whatever it needed to so that it could fulfill some other primary trained purpose. Unfortunately, Claude turned out to be a great liar. The research may not […]
The Future. German 3D-printed footwear startup Zellerfeld, which has already made a splash by collaborating with fashion giants like Louis Vuitton and Moncler, is growing its emerging designer platforms. If the shoes start to make waves, Zellerfeld could turn into the go-to platform for creators looking to expand their influence into fashion in a way […]