The new consumer culture
Gen Z consumption patterns are more aligned with older generations' spending habits.
Content
Millennials are bearish on stocks
Millennials are looking for a little more self-expression and risk-taking when it comes to their investment portfolio. They’re investing three times more than older Americans into alt-investments like crypto, real estate, and art and only half as much into stocks and
BeReal is a real challenge for brand marketing
Brands are clamoring to figure out how they can make a splash on the hottest social platform that’s not TikTok — BeReal.
Gen Z doesn’t care for mainstream pop culture
For brands, Gen Z is hard to pin down because it’s all over the place — fragmented by an internet of subcultures — each with its own rules, lingo, and interests.
Gen Z’s brand loyalty
Gen Z’s favorite brands only prove that the young generation is very online and cutting edge, but also has a soft spot for some classic brands that Millennials grew up with before smartphones were a thing.
Are GIFS already old?
Giphy is trying to convince the UK’s top competition regulator that its $400 million acquisition of the company should go through because it is so uncool that only Meta will buy it
Smartphone addiction creates a bad habit of compulsive shopping
Gen Z's love of smartphones and e-commerce is turning some vulnerable customers into shopping addicts.
Gen Z was raised in deep, technological connection
LinkedIn co-founder Reid Hoffman believes social media has rewired how Gen Z lives.
Gen Z breaks down their go-to apps
Gen Z prefers apps that connect them with their best friends
Gen Z has commitment issues with jobs
Gen Z likes to move jobs at an unprecedented rate, fueling the Great Resignation (Reshuffle, Renegotiation, whatever you want to call it).