The NBA updates its app for endless scroll
In a push for international engagement, the NBA redesigned its mobile app for the short-form video generation, taking cues from TikTok and Instagram.
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The Golden State Warriors soak up fan insights in the cloud
The Golden State Warriors are using the Chase Center app to track every data point imaginable about their fans.
The curious case of “invisible music stardom”
Music streaming popularity is becoming detached from cultural relevance.
The Krause House wants to NFT its way to owning a pro basketball team
A decentralized autonomous organization (DAO) named The Krause House has ambitions to acquire an NBA team by selling tokens to the community.
NBA star Jimmy Butler makes exclusive coffee
Miami Heat star Jimmy Butler is turning his love for coffee into a bonafide business.