Nike boots up a metaverse
Nike is creating its own metaverse world within Roblox.
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Nike gets fit for the metaverse
Some of Nike’s patent filings over the past few years unbox a long-in-the-works play for the metaverse, including digital sneakers, NFT “cryptokicks", and avatars that can compete for virtual gear.
Nike opens high-tech sports science lab
Nike has opened the doors to its LeBron James Innovation Center — a complex where scientists in physiology, biology, and psychology will study the fundamentals of sports.
Calm leads the charge in mental fitness
Mental health startup Calm wants to become the Nike of mental fitness.
Nike to make a sneaker out of gas
Nike is so serious about getting carbon neutral.