TheFutureParty
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Snapchat is getting ready for TikTok’s impending exit from the US with a unified creator-monetization program for its Stories and Spotlight features. Why It Hits: TikTok’s ban will leave a hole in the social media and creator economy ecosystem. Prepare for Snapchat, YouTube, and Instagram to wage an all-out war for cultural dominance… and advertiser dollars. Behind the […]
Snap is overhauling its app to make it simpler, bringing the most-used features to the forefront, spotlighting content from well-known brands and investing in AI. Why It Tracks: Every social media app wants a piece of TikTok’s success, and Snap is hoping that a focus on a unified, short-form video experience will increase user engagement and […]
Snapchat users are abusing the platform’s new My AI.
Snapchat is where the real communication is happening.
Snap is bringing the power of AR outside of Snapchat with its new AR Enterprise Services (ARES) business unit, giving retailers the ability to build native AR try-on tools on their own platforms.
The combination of Apple’s 2021 data privacy changes and the recent economic contraction has reduced digital ad spending and hurt social media platforms.
Snap is cementing its place in the AR market by working lock-step with creators to build AR lenses with monetizable features.
Snap and Live Nation have partnered on a slate of AR features for music festivals.
Snap announced a bevy of new camera-focused features and products including a drone called Pixy.
Snap plans to give users the ability to mind control.