For Gen Z, there’s no difference between texting and Snapping
Snapchat is where the real communication is happening.
Content
Snap wants to give brands a leg up in AR
Snap is bringing the power of AR outside of Snapchat with its new AR Enterprise Services (ARES) business unit, giving retailers the ability to build native AR try-on tools on their own platforms.
Can social media make you pay?
The combination of Apple’s 2021 data privacy changes and the recent economic contraction has reduced digital ad spending and hurt social media platforms.
Snap overlays AR on the creator economy
Snap is cementing its place in the AR market by working lock-step with creators to build AR lenses with monetizable features.
Snap collabs with Live Nation on concert UX
Snap and Live Nation have partnered on a slate of AR features for music festivals.
Snap is all about the camera
Snap announced a bevy of new camera-focused features and products including a drone called Pixy.
Snap wants you to control AR with your brain
Snap plans to give users the ability to mind control.
Platforms help hitmakers make more hits
Youtube, TikTok, and Snapchat now have coaches to offer advice and guidance for creators.
Meta and Snap invite advertisers inside the walled garden
Meta and Snap took a third-quarter tumble because of Apple’s new privacy features, and now both platforms are segueing to an ad strategy that invites brands to do most of their business inside the platform.
Snap Map could become the Yelp of Gen-Z
Snapchat is rolling out new recommendation features on its in-app Map.