TheFutureParty
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The Future. Sony found that a little charm from its stars and a lot of love from TikTok could turn Anyone But You into the first rom-com hit on the big screen in a very long time. With many young actors saying that they would love to do rom-coms, the genre may come roaring back […]
The Future. Another year, another top trending list from TikTok to see if we’re really plugged into online culture, or if we’ve crafted an echo chamber of one. As TikTok continues to redefine what’s mainstream, social media success may now be defined not by who has the largest metrics, but by who best cultivates their […]
The Future. TikTok Shop is starting to go viral through both traditional sales and live streaming. While it’s still a far cry from China’s $500 billion in social commerce sales last year, TikTok’s hold on 150 million users in the US could make it the first de facto Amazon competitor in the domestic ecommerce space… […]
The Future. TikTok is all the rage, so it’s no surprise that Hollywood wants to harness its influence… and its young user base. While turning to the platform to distribute premium titles may prove difficult (or, simply, a money-loser), TikTok’s rise as a marketing hub has already proven invaluable. And maybe that’s the only thing […]
The Future. During the pandemic, Gen Zers engaged with cleaning in a way they hadn’t done before, giving rise to #CleanTok (currently the largest community on TikTok). Now, TikTok and Unilever are partnering on two campaigns — the #CleanTok Awards that honors creators and an animated video series that reimagines Unilever products as soap opera […]
The Future. The great Martin Scorsese is a TikTok influencer thanks to his daughter Francesca. It’s showing the world a different side of the legendary filmmaker and endearing him to a new generation of fans. While that hasn’t necessarily translated into box office success for his Apple-backed epic, Killers of the Flower Moon, it may […]
The Future. Paramount pulled out the think-outside-the-box playbook for marketing its remake of Mean Girls, putting the movie up on TikTok in celebration of Mean Girls Day (a national holiday as far as TFP is concerned). With the remake slated for release on January 12th, Paramount may be testing whether re-introducing audiences to older IP […]
The Future. Influencing has taken over film criticism, with the “MovieTok” community turning up awareness of new releases (on pause during the actor’s strike). While youth-oriented movements usurping the old guard is a tale as old as time in film criticism, the current iteration’s focus on positivity (and sponsorship) may be more effective at simple […]
Pirated movies takeover TikTok
The Future. TikTok and Billboard’s new Top 50 list is the first to track music engagement on the app. While it only charts US listenership, a worldwide rollout is inevitable. But more importantly, the chart is another step in TikTok’s plan to become the home for discovering and monetizing music online. Short-form hitsTikTok and Billboard […]