TheFutureParty
A Community-based Media Company
The Future. The potential TikTok ban has reignited discussions about the risks of relying solely on viral success as a sustainable marketing strategy. While the bill has yet to pass the Senate, the possibility of losing access to the platform will likely shape how brands think about marketing, no matter what the White House decides. […]
The Future. In the wake of TikTok’s imminent forced sale or ban in the US, the company is hoping that a Justice League of teen users can turn the tide. Whether or not the council makes any ultimate impact on how the app operates is yet to be seen, but don’t be surprised if every […]
The Future. A bipartisan bill to force ByteDance to sell TikTok’s operations in the US or face a ban is making its way through Congress… and has enough wind in its sails to potentially become law. If ByteDance does decide to sell, it would be a deal worth hundreds of billions of dollars, potentially making […]
The Future. TikTok is going full force to reward creators who regularly post videos over a minute long in a bid to make the platform more than a hub for short-form content. Considering the push by creators, Apple, and TikTok to also make horizontal videos a thing, TikTok could soon become more of a direct […]
The Future. TikTok is hoping to crown ecommerce influencers as a way to boost engagement on TikTok Shop — which is doing well for small and medium-sized businesses but still hasn’t caught on with major brands. If TikTok is able to mold talent who’s famous mainly for selling products, those influencers could be best positioned […]
The Future. Universal Music Group made good on its promise to pull its music from TikTok after a new licensing contract fell apart. The sudden song pullback has sewn chaos across the platform, with user videos suddenly stamped with copyright infringement. UMG’s decision may not just set a precedent for other labels but also change […]
The Future. UMG (Universal Music Group), one of the world’s foremost music companies, announced that it’ll no longer license its content to TikTok starting today. If TikTok doesn’t bend to UMG’s demands, the platform could be crippled by copyright lawsuits. Stop the clockUMG and TikTok failed to craft a new agreement after their last one […]
The Future. Sony found that a little charm from its stars and a lot of love from TikTok could turn Anyone But You into the first rom-com hit on the big screen in a very long time. With many young actors saying that they would love to do rom-coms, the genre may come roaring back […]
The Future. Another year, another top trending list from TikTok to see if we’re really plugged into online culture, or if we’ve crafted an echo chamber of one. As TikTok continues to redefine what’s mainstream, social media success may now be defined not by who has the largest metrics, but by who best cultivates their […]
The Future. TikTok Shop is starting to go viral through both traditional sales and live streaming. While it’s still a far cry from China’s $500 billion in social commerce sales last year, TikTok’s hold on 150 million users in the US could make it the first de facto Amazon competitor in the domestic ecommerce space… […]