TikTok tries out being indie TV
TikTok is taking on YouTube by introducing Series — large paywalled collections of videos that can be double the length of a normal TikTok.
Content
TikTokers turn to alternative forms of revenue
With overall viewership down, payouts from the company's creator fund dwindling, and the specter of an outright ban of the app in the US, TikTokers are updating how they make their videos or finding new outlets for creative expression (and making money).
Brands hire college kids to be their “chief TikTok officers”
Forget coffee runs — TikTok content creation could now be the foundation of a college internship.
The battle of the Shorts
These days, it seems like everyone’s trying to become TikTok.
Layoff content is trending on TikTok
While many workers didn’t see the tech recession coming, fewer expected to get laid off.
Advertisers flock to TikTok despite widespread bans
TikTok is facing more scrutiny than ever, with dozens of US institutions banning the app due to espionage concerns.
The senior stars of TikTok
TikTok has become a bridge between two unlikely generations.
Marketing for the ad-adverse generation
In 2022, Gen Z replaced millennials as the cultural force driving popular trends, leading marketers to revise their creative strategies to accommodate the younger generation.
Clutter might be good for our mental health
Marie Kondo-inspired minimalism has become all the rage in recent years, and the practice of purging one’s living space of junk has taken on the tone of an ethical imperative.
What the House’s Tiktok ban means for ByteDance
The US House of Representatives recently banned the app from mobile devices issued by the House to its employees because TikTok’s parent company, ByteDance, isn’t transparent enough about how they use customer data.