TheFutureParty
A Community-based Media Company
With The Tonight Show Starring Jimmy Fallon officially joining every other late-night show by dropping Fridays from their live schedules, the whole industry is looking for ways to cut costs as audiences cut the cord. Why It Hits: Late-night shows used to be one of the most dependable cash cows for networks and cable brands, but the rise of […]
YouTube has become the first streaming platform to break 10% of TV viewership and the first streamer to account for the most TV viewership in a single month. The Big Picture: YouTube is officially TV now, which could reshape how the company does deals on everything from ad sales to sports rights. Between the Lines: YouTube had a great July, per Nielsen’s […]
The Future. Peak TV is over the hill as the volume of American shows contracts to make streaming a viable long-term business. But with greenlights for international series growing overall, the TV industry may soon be more of a cross-cultural ecosystem, where language barely matters when marketing to audiences. Are you still watching?Soon, you may […]
The Future. 30 years ago, Bruce Springsteen wrote the song “57 Channels (And Nothin’ On).” Today, there are just as many great TV shows, but viewers have no idea where to find them. As we enter 2024, we could see an improvement in the quality of streaming as TV execs meet audiences where they want […]
The Future. The median audience for programming on ABC, CBS, NBC, and Fox is now over 60 — much older than what it was just a decade ago. But with TV executives noting the lack of proper tools for universally breaking down how those same shows have a young fanbase when they move to streaming, […]
The Future. Disney and Charter settled their cable dispute that resulted in the blackouts of Disney-backed channels for nearly two weeks. While Charter was able to get ESPN and ABC back on the air, the transformative aspect of the deal is how much focus was put on giving Charter subscribers access to Disney’s streaming services. […]
Network TV scrambles to fill programming
Telly ships free TVs
The Kreischers have been building a business flywheel of fun.
The new watercooler may be your podcast library.