TheFutureParty
A Community-based Media Company
The NFL and YouTube are expanding their collaboration on the celebrity-driven flag football game that precedes the Super Bowl, with this year’s game featuring talent — not necessarily the football kind — like IShowSpeed, Kai Cenat, Quavo, and Teyana Taylor. Why It Hits: Like its ongoing relationship with Roc Nation, the NFL wants to make sure it wins […]
YouTube’s annual top trending list shows MrBeast reigns supreme, Kendrick Lamar really rules the airwaves, and Shorts captures the zeitgeist of a very specific moment. The Big Picture: YouTube’s list reveals that while some creators remain stars of the platform, trending topics ebb and flow to match the biggest cultural events. Between the Videos: Ranking as one of the […]
For Halloween, YouTube highlighted the enduring power of an influential subgenre of content on its platform — “analog horror.” The Big Picture: As the creator economy goes mainstream, breaking out on YouTube has become harder than ever — there’s just a lot of content. But creators who have mastered a genre that feels perfectly attuned to the weirder corners […]
Horror-focused creators have racked up huge engagement on YouTube, and that popularity is now spilling into Hollywood success. The Big Picture: Horror has become one of the most reliably successful genres of entertainment across every media format. But considering the content of the content, ad-driven online platforms may not have the infrastructure to best support these creators… making them look […]
YouTube is rolling out a major redesign of its app over the next six months that caters to the way people are increasingly watching content on the platform now — on their smart TVs. Why It Hits: As user-generated content becomes more cinematic and mainstream, YouTube’s glow-up feels like a blurring of the line between the “premium” movies […]
YouTube has become the first streaming platform to break 10% of TV viewership and the first streamer to account for the most TV viewership in a single month. The Big Picture: YouTube is officially TV now, which could reshape how the company does deals on everything from ad sales to sports rights. Between the Lines: YouTube had a great July, per Nielsen’s […]
The Future. Video podcasts are blowing up in popularity among Gen Zers, especially on YouTube. That’s forced creators of what’s typically been a cheaper-to-produce form of media to spend more getting camera-ready. But with the ability to charge more for advertising — and YouTube potentially showing more ads — the podcasting industry may soon see […]
The Future. YouTube is adding a feature to its Coachella livestream that’ll allow users to watch more than one of the six stages it’s covering simultaneously. The feature gives users the ability to toggle between artists without missing a beat, so don’t be surprised if YouTube convinces Coachella to add a YouTube-exclusive stage in the […]
The Future. YouTube stars like MatPat, Tyler Oakley, and Lilly Singh are signing off YouTube or significantly cutting back on how much they’re posting, igniting fears of a platform exodus. If YouTube no longer seems like a viable place to start a career as a digital creator, and TikTok ends up getting banned, that could […]
The Future. Hollywood’s been afraid of Netflix (as they should be) ever since the platform won the streaming wars. But in terms of ad revenue and viewership, YouTube’s even more powerful, and it doesn’t use the streaming model at all. Forget wars — YouTube’s ushering in a new era of media consumption. A league of […]