YouTube wants to repeat TikTok’s success
YouTube is pumping money and attention into its short-form feature, Shorts, in a bid to compete with TikTok.
Content
Spotter is on the lookout for the back catalogs of YouTube creators
Spotter is dropping major money for the back catalogs of YouTube creators. The checks give creators fresh capital to expand their business or level up their current content.
YouTube Shorts gets long look
Creators are discovering that YouTube Shorts is blowing up.
In the era of streaming and short attention spans, albums better start with the hits
As streaming services like Spotify and Apple Music unwittingly normalize a culture of just listening to singles or the first few songs on albums, artists are trying to find a way to avoid the dreaded “skip rate.”