Together with
The Future. After developing bars and lounges like Delilah and Bootsy Bellows into premium haunts on the LA nightlife scene, The h.wood Group is hoping to develop some premium entertainment with its newly created h.wood Media. Considering how brands are now investing in film and television, h.wood Media could become a go-to connector for both worlds… and throw a great premiere party in the process.
Doc night
The h.wood Group is in show business.
- Partner Jeremy Allen, the founder of the film financing company New Slate Ventures (The United States vs. Billie Holiday, They Call Me Magic) will build a slate of mostly movies and documentaries.
- Many titles will focus on talent in the music world, including in-development projects from Kid Cudi (the Lucas Brothers-written comedy Hell Naw! at Sony), Post Malone, and Machine Gun Kelly.
- Additionally, h.wood Media will invest in consumer products and brands, potentially creating more synergy between its film and merch (a strategy out of the A24 playbook).
Allen says that h.wood’s work in hospitality isn’t too different from producing a film in the sense that they’re a “butts-in-seats business.” If you eventize the product and tell a good story, people will want to come.
Just don’t expect any unscripted shows about the celebrities who roll through their establishments — that’s the one thing that’s strictly off limits.
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