The Future. New AI-powered search tools from Perplexity and The Browser Company’s Arc Browser are poised to reshape how people look for information online. Although this functionality could make going to websites a thing of the past, publishers that host high-quality commentary or analysis might become the only ones worth visiting.
Personal researcherA new generation of search engines wants to help you find what you’re looking for without having to actually use a search engine.
Perplexity and Arc Browser either already have or are working on tools that generate summaries for search queries, contain a menu of accompanying media, and list the reputable sources where they pulled the information from.
In Perplexity’s case, the tool even has a feature called “Copilot,” which prompts users with suggestions to continue narrowing their search in order to pull the best and most relevant information or filter the info to specific sources.
And it can do more than answer questions — for example, if a user wants to make a reservation at a restaurant, Arc Browser’s tool sends users directly to the appropriate page, instead of giving them a link to click through.
The companies behind both tools are still small (yet growing thanks to investment from some big names), but they seem to provide a roadmap for where the search industry is going.
With many Gen Zers also turning to TikTok and Instagram as news sources, there’s a chink in the armor protecting Google’s once impenetrable market share.
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