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The Future. Blue-chip companies like Lego Group, General Electric, Netflix, and F1 are turning to drone shows for big marketing moments. While filling up the sky with advertising is certainly sticky and gets people talking, expect some communities to institute “No Marketing Zones” to keep aerial real estate free from corporate messaging.
Billboards everywhere
There’s no bigger billboard than the night sky… and you can fill it with thousands of drones.
- The shows aren’t cheap — a single show by Drone Stories, one of the preeminent firms in the industry, typically costs between $100,000 and $300,000 but can go for $1 million.
- That’s prohibitive to small businesses, so Drone Stories founder Lucas van Oostrum also founded Nova Sky Stories, which, armed with 9,000 drones from Intel, hopes to offer cheaper versions of shows.
No matter how you slice it, spending that much on a singular event that can only be experienced by a few people seems risky during an era of belt-tightening marketing budgets. But the IRL show isn’t the main attraction — it’s the social media footprint.
Lego used its drone show, which showed off the imaginative designs of six lucky kids, as the basis for an entire social marketing campaign. Their one Instagram Reel of the event racked up 10 million views. Who doesn’t love to watch a stunt?
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