Facebook is Gen Z’s favorite thrift store

Together with

The Future. Even though Gen Z has mostly stopped using Facebook to connect with friends, they do use its buy-and-sell platform Marketplace a lot to save money and be more sustainable. While Meta has been searching for a way to normalize social shopping across its ecosystem of apps, don’t be surprised if it starts to put an emphasis on Marketplace as a growth engine during its next earnings call.

Commerce request
For young people, TikTok, Instagram, and Snapchat are for play, while Facebook is for business.

  • Marketplace, which has over a billion monthly users, is the most popular secondhand goods platform behind eBay.
  • Although Meta doesn’t ever break down the user demos behind Marketplace, the platform has become immensely popular among cash-strapped Gen Zers and millennials.
  • That’s because items are cheap, it’s easy to barter thanks to the integration with Messenger, and there’s a level of trust that comes with profiles being connected to FB (with buyers and sellers also having ratings).

Yoo-Kyoung Seock, professor of textiles, merchandising, and interiors at the University of Georgia, says that Marketplace is dubbed “the internet’s garage sale” among Gen Zers.

Maybe a little buying and selling is what gets them using Facebook as a social network again.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


No design skills needed! 🪄✨

Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.

Create amazing content quickly with Canva