Generative AI unlocks a new level of game development

AI is revolutionizing the video game industry.

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The Future. AI is revolutionizing the video game industry, making it easier and cheaper to create high-quality games. But since developers are only legally limited to use the works they already own as the basis for generations, there may be a risk that games start to look, sound, and feel too similar to previous titles.

Every major game developer is testing the possibilities of AI.

  • Electronic Arts is using AI to create pre-visualizations of games.
  • Ubisoft launched Ghostwriter to help craft first drafts of dialogue for background non-playable characters (NPCs).
  • Roblox is set to release its own generative AI tool that will let developers change elements within games or experiences via text prompts.
  • NetEase, a Chinese firm, leverages AI to diversify the languages of NPCs.

Custom language model

Relying on AI to build out elements of video games may be efficient, but it does run the risk of producing some unexpected and weird results when it comes to dialogue. It could also put developers at risk of litigation if the AI system uses copyrighted material to create generations.

Developers are already preparing this, ensuring that humans are overseeing every aspect of AI creation and training AI only on their owned IP. According to WSJ, startup Scenario Inc. built a tool that filters generators like Midjourney to only produce results that have custom parameters — a boon for developers looking only to source their previous work or work they own.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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