Together with
The Future. Warner Bros. took its trailer for Godzilla x Kong: The New Empire to the next level by making it an interactive game on Roblox. It’s been successful in capturing players’ attention and may set a course for Hollywood to have a dedicated marketing strategy for platforms like Roblox, Fortnite, Minecraft, and other metaverse-like platforms in order to reach Gen Z.
Monster marketing
Hollywood advertising is getting gamified.
- Warner Bros. released Godzilla x Kong Obby on Roblox two weeks before this past weekend’s release of the new Monsterverse sequel.
- The interactive experience allowed players to “enter the 2D video and come out in the movie’s world of Hollow Earth,” per Variety.
- Players could then navigate an obstacle course as Suko (the adorable Mini-Kong in the movie) to collect movie-themed crystals.
The game has reportedly been a hit for both Warner Bros. and Roblox. Users spent an average of eight minutes playing, and a survey found that a vast majority of players was more likely to go see the movie (or ask their parents to take them) after playing the game.
With the movie opening to $194 million worldwide, the game looks to have been part of a winning marketing strategy.
TOGETHER WITH CANVA
No design skills needed! 🪄✨
Canva Pro is the design software that makes design simple, convenient, and reliable. Create what you need in no time! Jam-packed with time-saving tools that make anyone look like a professional designer.