‘The Super Mario Bros. Movie’ leaps over box office records

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The Future. The Super Mario Bros. Movie is a massive win for Universal and Nintendo (who split the production costs), raking in $377 million between last Wednesday and Sunday. The success shows that when family movies are actually available in theaters, families will show up… so expect some execs at studios other than Universal and Disney to restart greenlighting projects that their kids can watch.

The Super Mario Bros. Movie collected more accolades than gold coins this past weekend.

The movie did so well that every major theater chain’s stock price jumped.

Winning with no competition
While the launch of The Super Mario Bros. Movie is no doubt impressive, its outsized success shows how starved the marketplace is for true four-quadrant films that the whole family is interested in seeing together. Kids were ultimately the main draw, but adults who were raised on Mario also came out in droves.

The last movie aimed squarely at families was December’s Puss in Boots: The Last Wish (another Universal title), which was also a hit in theaters, rentals, and on streaming.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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