Snoop Dogg is auctioning his legacy

Together with

The Future. Snoop Dogg is collaborating with Scott “DJ Skee” Keeney’s memorabilia authentication and auction company, Realest, to auction off his personal items from his career. If successful, expect many other major artists to follow suit and maybe even host annual auctions as a sort of tour spring-cleaning.

Snoop sale
Snoop Dogg is taking a page out of Pharrell’s playbook and picking up the gavel to auction off his own memorabilia.

  • Items include autographed riders, production books, master recording tapes, autographed jerseys, and yes, a smoked blunt.
  • The items have been verified by Realest’s two-tiered authentication system, which is similar to Major League Baseball’s system — witness-based authentication and watermarking via a hologram sticker or hidden marking.
  • The project, dubbed “The Shiznit,” launched yesterday and ends June 2nd, with items being exhibited across the country.

The auction could potentially be a major moneymaker for Snoop. Most artists, especially someone on the rapper’s level, have never really taken advantage of selling seemingly basic yet coveted items like lyric sheets and concert setlists themselves.

Yet, those items can go for a lot on eBay or at a professional auction house (which keeps a significant cut of sales). Since streaming revenue is pennies on the dollar (in Snoop’s own words), he may see this as a lucrative new revenue stream.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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