Social shopping is becoming a bestseller in the US

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The Future. After years of being successful in China, social shopping is finally catching on in the US, thanks to TikTok Shop, Shops on Instagram, and Facebook. As more brands get in on the action, the next era of influencers may be the modern version of the ole QVC pitchman.

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A new survey from creator management platform Grin details how much Americans are engaging with ecommerce on social platforms.

  • 68% have bought products directly on social media apps, with 26% doing so more than once a week.
  • 76% said they’ve considered buying an app, subscription, or other software because of a recommendation from an influencer.
  • Over 50% say they plan on using social shopping tools for holiday gifts this year, with 20% saying they plan on buying them directly through apps.

The survey — which had a split of 70% Gen Zers and millennials and 30% Gen Xers and boomers — also found a generational divide between the apps they use. The former loves TikTok, while the latter is all-in on Facebook Shops.

David Vendrell

Born and raised a stone’s-throw away from the Everglades, David left the Florida swamp for the California desert. Over-caffeinated, he stares at his computer too long either writing the TFP newsletter or screenplays. He is repped by Anonymous Content.


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