TheFutureParty
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The Future. In 2023, stars and influencers took their revenge on those who wronged them — and made a lot of money doing it. Revenge pays, so get ready to possibly see more of it as a brand strategy next year. Sweet treacherySeveral celebrities reaped cash rewards from difficult experiences this year. Call it a […]
The Future. Padel, a racket-based sport that started in Mexico in the 1960s, is finding new life in the US on the heels of the pickleball craze. With pickleball quickly growing into a legit organized league with several celebrity backers, watch for padel to follow a similar trajectory. Courting popularityMove over, pickleball… padel is now […]
The Future. CAA is helping clients in-house create digital duplicates that they own and control, giving them more opportunities for work… and more opportunities for the Hollywood agency to make some commissions. With AI firms like Deep Voodoo (a CAA client) developing unique creative opportunities for talent, digital duplicates could even craft a new type […]
The Future. WBD CEO David Zaslav has spoken to both Paramount Global CEO Bob Bakish and National Amusements Inc. president Shari Redstone about a merger. While WBD is one of many parties vying for the entertainment conglomerate, a deal could get past regulators since WBD doesn’t own a broadcast network — one of the reasons […]
The Future. A growing nostalgia for physical media and a demand for curated in-person experiences have fueled a successful return of the video store — especially among those who feel finding a movie to watch on streaming platforms to be overwhelming and impersonal. As their footprint expands, we may see the return of “Blockbuster” for […]
The Future. After years of hoarding titles to build their own streaming services, every Hollywood studio is now licensing their movies and TV shows to Netflix to generate cash and reinvigorate their fandom. With these licensed titles commanding almost the same amount of engagement on Netflix as the streamer’s Originals, expect smaller studios to set […]
The Future. The glue holding cable subscriptions is falling apart — streamers are sweeping up sports rights across the board. The paradigm shift is driven by the leagues looking to find young audiences where they are. But with sports being more expensive than ever to license, expect to start paying a premium on every platform […]
The Future. Over the next couple of months, Wonka, Mean Girls, and The Color Purple are all slated for release… but only the The Color Purple has really shown that it’s actually a full-fledged musical. The current Hollywood perception is that the actual music in musicals limits a movie’s appeal, but audiences finding out that […]
The Future. Netflix released a report covering the viewership metrics of 99% of its catalog (roughly 18,000 original and licensed titles) that were released globally between January and June of this year and watched for at least 50,000 hours (which is little). While Netflix has historically been more transparent than its rivals, a report of […]
The Future. Although Shari Redstone keeps telling people Paramount Global isn’t for sale, Skydance and Redbird Capital are in the preliminary stages of a potential takeover of the storied media conglomerate. If the deal goes through, it could signal a new Hollywood ecosystem where moneyed, influential mini studios (Skydance, The North Road, and Blumhouse) are […]