TheFutureParty
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The Future. The NBA’s first TV negotiations in a decade are set to be a big win for the league thanks to massive checks from NBC, Amazon, and Disney that are recalibrating who the major players are in the sports-rights market. The windfall from the deals will increase annual fees for the NBA by 2.5x […]
The Future. It seems Paramount Global has given Skydance (and its RedBird, KKR, and Oracle backers) the green light for a merger that would install the billionaire movie producer David Ellison as its new figurehead. The deal could be announced as early as today at Paramount’s shareholder meeting. If the agreement is approved, expect Ellison […]
The Future. San Francisco-based startup Fable is debuting a streaming service called Showrunner (filled with animated shows generated by AI), which gives audiences the ability to generate their own shows. As Hollywood wrestles with how to implement AI into their productions, the response to Showrunner’s content could influence whether studios and streamers think investing in AI-generated content […]
The Future. Google parent company Alphabet and Meta have discussed with Hollywood studios about licensing content to train its upcoming video-generating AI software… and studios have at least entertained those talks. Those developments — coupled with the Scarlett Johansson/OpenAI drama and the fact these systems may already be trained on Hollywood content — might spur more talent to protect their likeness by copyrighting their […]
The Future. After dominating pop culture for over a decade by creating the ultimate franchise, Marvel has admitted that there’s such a thing as too muchworld-building. So, now, its movies and shows won’t be so interconnected. The strategy mirrors Bob Iger’s larger overhaul of Disney’s film and TV divisions… which could lead to a new […]
The Future. As streaming exits its subscriber-growth stage, the TV industry is looking to create a sustainable business… and finding that the old ways may be the answer. While ditching expensive cable subscriptions may have been the initial goal of streaming, the ultimate destination of the innovation may be just being able to watch your […]
The Future. Apple and Netflix have both started signaling that they’re going to change how writers, directors, actors, and producers get paid to make films and shows for their streamers, opting for one based on a title’s performance on the platform as opposed to just writing big checks to attract name talent. If the new […]
The Future. Netflix has opened a branded world in Roblox that acts as a hub for users to interact with its most popular IP, build a community around projects, and debut exclusive content. If the streamer starts seeing some good engagement, don’t be surprised if it rolls out a virtual red-carpet premiere for a youth-skewing show as a […]
The Future. Just this past week, multi-hyphenate talent Issa Rae helped start two new programs designed to find, finance, and support diverse creators in both Hollywood and the digital creator economy. As Hollywood struggles to train a new generation of film and TV talent behind the camera, the majority of working young creators in 10 […]
The Future. These days, stand-up comedians are laughing all the way to the bank, with the industry tripling in value over the last decade and commanding the audiences of even hit bands. Netflix is to thank for the boom, with social media and podcasts expanding the market even further… which could finally make comedy a […]