TheFutureParty
A Community-based Media Company
The Future. A growing nostalgia for physical media and a demand for curated in-person experiences have fueled a successful return of the video store — especially among those who feel finding a movie to watch on streaming platforms to be overwhelming and impersonal. As their footprint expands, we may see the return of “Blockbuster” for […]
The Future. After years of hoarding titles to build their own streaming services, every Hollywood studio is now licensing their movies and TV shows to Netflix to generate cash and reinvigorate their fandom. With these licensed titles commanding almost the same amount of engagement on Netflix as the streamer’s Originals, expect smaller studios to set […]
The Future. The glue holding cable subscriptions is falling apart — streamers are sweeping up sports rights across the board. The paradigm shift is driven by the leagues looking to find young audiences where they are. But with sports being more expensive than ever to license, expect to start paying a premium on every platform […]
The Future. Over the next couple of months, Wonka, Mean Girls, and The Color Purple are all slated for release… but only the The Color Purple has really shown that it’s actually a full-fledged musical. The current Hollywood perception is that the actual music in musicals limits a movie’s appeal, but audiences finding out that […]
The Future. Netflix released a report covering the viewership metrics of 99% of its catalog (roughly 18,000 original and licensed titles) that were released globally between January and June of this year and watched for at least 50,000 hours (which is little). While Netflix has historically been more transparent than its rivals, a report of […]
The Future. Although Shari Redstone keeps telling people Paramount Global isn’t for sale, Skydance and Redbird Capital are in the preliminary stages of a potential takeover of the storied media conglomerate. If the deal goes through, it could signal a new Hollywood ecosystem where moneyed, influential mini studios (Skydance, The North Road, and Blumhouse) are […]
The Future. Apple and Paramount are discussing bundling their respective streaming services at a discounted price. If the team-up reduces subscriber cancellations, boosts revenue (important to Paramount), and increases content visibility (important to Apple), it’ll be a win for everyone. More intriguingly, with Paramount reportedly on the sales block, the close collaboration between the companies […]
The Future. Drake is taking on Disneyland… well, not exactly. But the rapper and his entertainment firm, DreamCrew, have purchased the assets of the forgotten, artist-driven Luna Luna amusement park. While it’ll simply be displayed as an art exhibit for now, DreamCrew’s ultimate ambition to turn it into a full-fledged, rideable destination could make independent, […]
The Future. In a handful of years, film-focused social platform Letterboxd has evolved from a niche product to one of the most important platforms in Hollywood, minting itself as a taste-making service and a film-fan hub. Its success may be foundational for a new era of film clubs, like the Wes Anderson-curated Galerie, that hope […]
The Future. TikTok is all the rage, so it’s no surprise that Hollywood wants to harness its influence… and its young user base. While turning to the platform to distribute premium titles may prove difficult (or, simply, a money-loser), TikTok’s rise as a marketing hub has already proven invaluable. And maybe that’s the only thing […]