Apple is set to drop a billion on theatrical features
Apple wants to become a much bigger player in the theatrical business, putting a billion aside to make movies that will play exclusively in theaters before heading to Apple TV+.
Content
Scream VI cuts through the noise with sharp marketing
Under Marc Weinstock, Paramount’s president of worldwide marketing and distribution, Scream VI killed at generating buzz, leading to a $44.5 million US debut (a franchise-best) and over $120 million at the global box office so far.
Constantly canceling shows rewires audiences’ brains
Turns out that never letting a show go more than a season or two has some serious drawbacks.
A24’s underdog Oscar playbook
With Everything Everywhere All at Once and The Whale, indie studio A24 once again proved that it could triumph over the big boys by turning brilliant, oddball gems into the big winners of Hollywood’s biggest night.
Rhett & Link launch a 24/7 channel
Popular YouTubers Rhett & Link are launching a FAST channel called Mythical 24/7 on Roku.
The home video market gets a reboot
Since movies are mostly migrating right from theaters to streaming (if they even go to theaters), Hollywood may be leaving billions of dollars on the table by skipping out on the home video market.
The Oscars get back to blockbusters
A handful of the biggest hit movies of the year (and an indie sensation) are vying for several Academy Awards, including Best Picture.
Edutainment makes learning bite-sized
Between popular education-focused TikTok and YouTube accounts and a raft of educational tech startups, a new movement to mix education with short-form entertainment is taking off…
Netflix hopes to craft a can’t-miss event for its live Chris Rock special
Chris Rock’s new stand-up special, Selective Outrage, will be Netflix’s first foray into live programming.
Is Saudi Arabia the next film frontier?
Eager to rehabilitate its image and shine brightly on the world stage, Saudi Arabia is investing in Hollywood.