Netflix wrestles with whether to put its original movies in theaters
Netflix execs are debating whether putting movies on the big screen will bring more people to the streamer.
Content
McGraw Hill changes the textbook game with Sharpen app
Textbook giant McGraw Hill is tapping into the addictive short-form video trend of TikTok for its new learning app, Sharpen. The hope is that students will turn to Sharpen instead of TikTok and YouTube, which can be ripe with misinformation.
Peacock pushes interactive scenes
Peacock is bringing film and TV special features into the stream.
Virtual influencers have real influence
Virtual influencers are starting to make waves in the US, attracting retail brands, video game companies, and record labels.
Have touchscreens led to “tipflation?”
The act of tipping has become ubiquitous across every transaction.
Netflix’s Glass Onion: A Knives Out Mystery is coming to every theater chain
Netflix and the three major theater chains have put aside their differences to bring Glass Onion: A Knives Out Mystery.
Bruce Willis signs away his image
Bruce Willis has become the first major Hollywood actor to sell his “likeness” to an AI firm, giving the company the ability to plug Willis into whatever project they choose.
The Pulp Fiction NFT saga ends tragically
While a battle went on in court over whether Quentin Tarantino or Miramax had the right to sell NFTs based on the screenplay of Pulp Fiction, SCRT Labs (the company that held the auction) was handling a drama of its own.
The NBA updates its app for endless scroll
In a push for international engagement, the NBA redesigned its mobile app for the short-form video generation, taking cues from TikTok and Instagram.
Netflix’s creative decisions are caught between data and gut-feeling
Netflix makes content decisions by filtering both a creative exec’s opinion and the data presented by its content, strategy, and analysis (CS&A) team.