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The Future. Beyoncé, Lana Del Rey, and Post Malone are among the high-profile musicians who are channeling a country western vibe in their upcoming projects. This trend could signal a paradigm shift for the historically niche genre, which would not only widen its fanbase but also diversify its talent pool. Just twangin’Country music is going […]
The Future. Usher’s upcoming 13-minute-long Super Bowl Halftime Show will be the biggest marketing moment of the event — marketing for Usher himself, that is. The renowned R&B singer is set to launch his long-awaited studio album at the game, so don’t be surprised if it becomes the best-selling record of the year. National listening […]
The Future. Universal Music Group made good on its promise to pull its music from TikTok after a new licensing contract fell apart. The sudden song pullback has sewn chaos across the platform, with user videos suddenly stamped with copyright infringement. UMG’s decision may not just set a precedent for other labels but also change […]
The Future. SoundCloud is hitting the sales block sometime this year. If the company manages to secure the ambitious price tag, it may signal that the potential buyer is looking to not just keep SoundCloud alive but also position it for longevity… and double down on its mission as a user-driven discovery platform. Check out […]
The Future. Human-curated playlists used to be a kingmaker at Spotify, but the music streamer is recently favoring AI-generated playlists as a way to hyper-personalize discovery for users and compete with TikTok. As playlist personalities are muted and curation becomes one-size-fits-one, the ability to platform potential hits may be harder to accomplish. Playlist generationSpotify playlists […]
The Future. Hybe Co. hopes a fresh push of its Weverse app helps it find success in the US and Japan. While Japan is a natural expansion, the goal for American glory may require that the app appeal to fans outside of K-pop (which is skyrocketing in popularity in the US though). Hybe’s installment of […]
The Future. While Spotify Wrapped gave users insights into how they listen, the company also gave advertisers insights into how people overall listen. Just because Spotify Wrapped has… well… wrapped up, doesn’t mean that these trends are over. So, expect an end-of-the-year ad push to jump on movements like emotion-based listening, the popularity of comedy […]
The Future. At NYC’s Madison Square Garden, legendary rock band KISS debuted a surprise at the conclusion of their final performance: a digital version of their band that’ll continue playing concerts until the end of time. With other bands already touring as avatars, and more digitizing themselves for the AI age, a band’s brand as […]
The Future. Spotify Wrapped unrolled this week to spur a blitz of social media engagement to see what our friends, family, and, maybe, our enemies are streaming. With the rollout of Wrapped being a surprise every year, Spotify has potentially made the feature the most important end-of-the-year list… and the most vital annual marketing moment […]
The Future. Online marketplaces like Indify, Sound Royalties, and beatBread are empowering individuals to place their bets on artists before major labels scoop them up. With the revenue from label-less artists who release music directly growing by 17% last year to an amazing $1.7 billion, streaming has made it possible for musicians to pay the […]