How ad agencies are taking care of employee mental health
Ad agencies are prioritizing employee mental health.
Content
The early performance of Netflix’s ad business
The Future. While Netflix has more subscribers than any other streaming service, it’s among those with the fewest subscribers paying for an ad-backed version of its service. The streamer’s ad tier could get a boost, however, after it cracks down on password-sharing in the US and more countries around the world. Subscribers by the numbersNetflix […]
What does the future of TV advertising look like?
Quality may come first in the future of TV advertising, but lower rates may eclipse guaranteed ad space.
Marketers prepare to target consumers without cookies
Most marketing executives think user tracking is about to become obsolete.
The fortune cookie is no longer an ad-free experience
OpenFortune currently generates advertising for 47,000 restaurants and delivery platforms in the US.
What if TV advertising takes a page out of the influencer playbook?
If companies want to leverage TV audiences to grow sales, they might borrow a tactic from the creator economy.