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The Future. While Netflix has more subscribers than any other streaming service, it’s among those with the fewest subscribers paying for an ad-backed version of its service. The streamer’s ad tier could get a boost, however, after it cracks down on password-sharing in the US and more countries around the world. Subscribers by the numbersNetflix […]
Quality may come first in the future of TV advertising, but lower rates may eclipse guaranteed ad space.
Most marketing executives think user tracking is about to become obsolete.
OpenFortune currently generates advertising for 47,000 restaurants and delivery platforms in the US.
If companies want to leverage TV audiences to grow sales, they might borrow a tactic from the creator economy.