TheFutureParty
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The Future. Luxury brands are keeping a close eye on the rollout of the Apple Vision Pro, which may not just be one of the most incredible tech innovations of the decade but also the device that finally makes wearing big, techie goggles on the daily a normal occurrence. If enough people have them strapped […]
The Future. Apple is rerouting its car plans to something that feels, well, attainable. It shows how difficult and expensive it is to launch a new consumer vehicle, especially with the expectations that come from being an Apple product. If Apple wants to find success faster, it may need to take a page out of […]
The Future. Apple and Paramount are discussing bundling their respective streaming services at a discounted price. If the team-up reduces subscriber cancellations, boosts revenue (important to Paramount), and increases content visibility (important to Apple), it’ll be a win for everyone. More intriguingly, with Paramount reportedly on the sales block, the close collaboration between the companies […]
The Future. Company insiders say Apple is working on using the mixed-reality device’s cameras and sensors to diagnose mental health conditions like depression, anxiety, and PTSD. That’s a major leap in functionality that still needs to undergo significant clinical testing, governmental approval, and privacy assurances before it can be used that way. But with mental […]
The Future. Apple’s big bet on theatrical movies starts in a couple of weeks with the debut of Martin Scorsese’s all-star Killers of the Flower Moon. It’s part of Apple’s strategy to spend $1 billion annually on theatrical movies, with Ridley Scott’s Napoleon dropping next month and Matthew Vaughn’s Argylle in Feburary. Coupled with Amazon’s […]
Apple TV+ quietly dominates in quality
Apple finally unveiled its long-awaited Vision Pro mixed reality headset.
Snapchat is where the real communication is happening.
Apple’s “Reality Pro” may set a new vision for the AR/VR industry.
The Ninth Circuit Court of Appeals has ruled that Apple’s App Store can stay closed