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The Future. Led by Meta Quest, Wave, AmazeVR, and Fortnite, the VR concert industry already has roped in top artists like John Legend, The Weeknd, and Blackpink and doesn’t show any signs of slowing. Expect Apple to try to boost Vision Pro sales by announcing exclusive performances on Apple TV that can only be fully […]
The Future.Ted, the CGI stuffed bear, was really on the set of Seth MacFarlane’s new prequel sitcom for Peacock, thanks to Fuzzy Door Productions’ proprietary AR technology dubbed “ViewScreen Studio.” With the tech already being licensed out to other production companies, MacFarlane may have created his own version of George Lucas’ Industrial Light & Magic. […]
Cities prepare for the rise of AR
Apple finally unveiled its long-awaited Vision Pro mixed reality headset.
Apple’s “Reality Pro” may set a new vision for the AR/VR industry.
Snap is bringing the power of AR outside of Snapchat with its new AR Enterprise Services (ARES) business unit, giving retailers the ability to build native AR try-on tools on their own platforms.
AR filters on Snapchat, TikTok, and Instagram are becoming the latest way to launch a new song into culture
Snap is cementing its place in the AR market by working lock-step with creators to build AR lenses with monetizable features.
Disney+ is testing augmented reality capabilities with a new short film called “Remembering.”
AR fashion platform Zero10 and creative design studio Crosby Studios are opening a fashion pop-up next month that brings virtual fashion into the real world using AR technology.