Apple pulls its mixed reality headset into focus
Apple’s “Reality Pro” may set a new vision for the AR/VR industry.
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Snap wants to give brands a leg up in AR
Snap is bringing the power of AR outside of Snapchat with its new AR Enterprise Services (ARES) business unit, giving retailers the ability to build native AR try-on tools on their own platforms.
Artists turn to AR to get music out
AR filters on Snapchat, TikTok, and Instagram are becoming the latest way to launch a new song into culture
Snap overlays AR on the creator economy
Snap is cementing its place in the AR market by working lock-step with creators to build AR lenses with monetizable features.
Disney+ debuts AR short film
Disney+ is testing augmented reality capabilities with a new short film called “Remembering.”
Zero10 and Crosby Studios set up a virtual store… in IRL NYC
AR fashion platform Zero10 and creative design studio Crosby Studios are opening a fashion pop-up next month that brings virtual fashion into the real world using AR technology.
Invader turns traveling into an art-installation quest
Who needs the digital art of AR to gamify your life when Invader has been creating the real thing for the past 24 years.
Gucci builds a world inside Roblox
Gucci must be raking in the virtual goods because the famous fashion brand planted a more permanent flag inside Roblox with the creation of “Gucci Town.”
Niantic builds an AR metaverse tied to the real world
Niantic is debuting two new projects cementing its quest to be the glue for an AR metaverse.
Snap collabs with Live Nation on concert UX
Snap and Live Nation have partnered on a slate of AR features for music festivals.