
Apple pulls its mixed reality headset into focus
Apple’s “Reality Pro” may set a new vision for the AR/VR industry.
Apple’s “Reality Pro” may set a new vision for the AR/VR industry.
Snap is bringing the power of AR outside of Snapchat with its new AR Enterprise Services (ARES) business unit, giving retailers the ability to build native AR try-on tools on their own platforms.
AR filters on Snapchat, TikTok, and Instagram are becoming the latest way to launch a new song into culture
Snap is cementing its place in the AR market by working lock-step with creators to build AR lenses with monetizable features.
Disney+ is testing augmented reality capabilities with a new short film called “Remembering.”
AR fashion platform Zero10 and creative design studio Crosby Studios are opening a fashion pop-up next month that brings virtual fashion into the real world using AR technology.
Who needs the digital art of AR to gamify your life when Invader has been creating the real thing for the past 24 years.
Gucci must be raking in the virtual goods because the famous fashion brand planted a more permanent flag inside Roblox with the creation of “Gucci Town.”
Niantic is debuting two new projects cementing its quest to be the glue for an AR metaverse.
Snap and Live Nation have partnered on a slate of AR features for music festivals.