TheFutureParty
A Community-based Media Company
Instagram has said that it will start to downgrade the quality of videos on the platform that aren’t generating enough views as a cost-saving measure. Why It Hits: As Meta transforms into an AI company, the costs associated with all things data — chips, computation, storage — are skyrocketing. So, Meta hopes lowering the quality of video on […]
Instagram rolled out a new tool called “best practices” that coaches creators and businesses on how to optimize their content to be most successful on the platform — tips cultivated by Instagram itself and from surveying creators. Why It Engages: When creators are successful, so is the social platform on which they post. Instagram’s new feature could spark […]
The Future. After getting hit with many complaints, Instagram’s algorithmic ranking system is changing to surface more content from smaller, original creators instead of mostly big influencers or popular aggregation profiles. While the change is only applicable to Reels for now, expect a wider rollout across Instagram in the near future… which could totally flip […]
The Future. Instagram has become the hottest news source online among millennials and Gen Xers. But with the company attempting to de-platform political content, many news-influencers may need to spin off their accounts into newsletters or podcasts to continue growing. The post paperInstagram is begrudgingly making headlines. Ironically, the news account growth comes as Instagram […]
The Future. Instagram is about to give everyone a finsta — a separate account for secret use — with its in-the-works “flipside” feature. If rolled out widely, flipside could propel Instagram into a movement for a more private social media ecosystem and create a feed that’s intrinsically free from influencing. Circle of trustReverse engineer Alessandro […]
The Future. WSJ found that ads from brands like Disney, Walmart, Pizza Hut, Bumble, and even WhatsApp itself were served in between videos portraying child sexualization and adult film content on Reels… and users would see this content by simply following youth-oriented accounts. The test shows that the race to catch up with TikTok (and […]
Creators fly the coop
Instagram launches a Twitter competitor
Once creators identified TikTok as a platform on which they could go viral, build huge followings, and land ad sponsorships more easily than on Instagram, they began to divert their attention away from the Meta-owned app.
These days, it seems like everyone’s trying to become TikTok.