Netflix looks local language stardom
New international strategy allows for shows to be hyper-localized.
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Netflix password crackdown drops in the US
Netflix expects to lose subscribers next quarter because of the crackdown.
The early performance of Netflix’s ad business
The Future. While Netflix has more subscribers than any other streaming service, it’s among those with the fewest subscribers paying for an ad-backed version of its service. The streamer’s ad tier could get a boost, however, after it cracks down on password-sharing in the US and more countries around the world. Subscribers by the numbersNetflix […]
Licensing content could be a gold mine for Netflix
Netflix could opt to restart mass licensing of movies and shows to fill its library back up
Netflix wants to turn your iPhone into a game controller
Netflix is luring as many people as possible to its gaming service by turning your phone into a controller.
Netflix hopes to craft a can’t-miss event for its live Chris Rock special
Chris Rock’s new stand-up special, Selective Outrage, will be Netflix’s first foray into live programming.
How Netflix marketed ‘Wednesday’ into a hit
Just over a month after its release, Netflix’s hit show Wednesday has become its second-most-watched English-language show.
The new Netflix era requires broad hits and niche experiments
Netflix has had both a great and terrible year, with many of its movies and shows becoming all-time hits for the platform while the company’s financials and growth-predictions stall.
Netflix expands its global test audience
Netflix is beefing up its semi-secret test audience from a couple of thousand to tens of thousands.
Glass Onion: A Knives Out Mystery reveals layers of Netflix’s theatrical rollout
Glass Onion: A Knives Out Mystery has become a holiday hit at the box office for Netflix.