TheFutureParty
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The Future. This year’s Super Bowl was the most-watched game ever, thanks to a years-long Chiefs winning streak and the high-profile relationship between Travis Kelce and Taylor Swift. The game has somehow found a wider audience and become a bigger go-to celebrity destination, so expect networks to start marketing the Super Bowl drama off the […]
The Future. BetMGM, the sports betting operator, has partnered with X to make its services available on the platform. The move could remake X as a betting hub and fix its revenue problem — or accelerate the mass exodus of reputable advertisers from the site. A calculated riskAs of Friday, BetMGM is officially X’s “exclusive […]
The Future. Disney, Fox Corp., and Warner Bros. Discovery are joining forces to launch a sports streaming venture that’ll be the ultimate hub for each company’s sports programming. Blending the discoverability of cable for customers with the economics of cable for the participating companies, the service could kick off a major consolidation and rebundling across […]
The Future. TKO scored a big win by signing a $5 billion, ten-year deal with Netflix for its most popular WWE fight package, Raw. The announcement has already given TKO’s stock a boost, solidified Netflix’s new “drama of sports” strategy for live-sports deals, and made Dwayne Johnson the spokesperson for it all. Don’t be surprised […]
The Future. As legal sports betting has exploded in the US, gambling has spiked on college campuses, particularly among men. Many say they enter sports betting as a means of social connection, but many also get addicted — and without regulation, they’re unlikely to stop. Dangerous gameLegal sports betting and similar alternatives have infiltrated the […]
The Future. Padel, a racket-based sport that started in Mexico in the 1960s, is finding new life in the US on the heels of the pickleball craze. With pickleball quickly growing into a legit organized league with several celebrity backers, watch for padel to follow a similar trajectory. Courting popularityMove over, pickleball… padel is now […]
The Future. The glue holding cable subscriptions is falling apart — streamers are sweeping up sports rights across the board. The paradigm shift is driven by the leagues looking to find young audiences where they are. But with sports being more expensive than ever to license, expect to start paying a premium on every platform […]
The Future. This weekend’s Las Vegas Grand Prix is attracting major cultural attention, thrilling fashion brands, celebrities, and the media. While Liberty Media, the owner of F1, may have oversold its demand (potentially due to a drama-free race season), the success of an event that puts the fastest cars in the world on the Vegas […]
The Future. NBC Sports Next, a subsidiary of NBC, is rolling out a streaming service focused on youth and amateur sports called SportsEngine Play. It’s already recruited several schools, clubs, and amateur leagues across a variety of sports. If successful, the new service could become a key tool for students to secure NIL deals and […]
The Future. NBA Hall of Famer Shaquille O’Neal is joining Reebok’s executive roster, captaining the company’s basketball division. It’s not only a headline-grabbing play by Reebok that could translate to transformative change, but it’s also another example of top sports players joining the corporate class as part of their second acts… which may soon become […]