TheFutureParty
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The Future. Fanatics is putting on its first-ever convention, Fanatics Fest, to bring all things sports under one roof, hoping to appeal to both hardcore fans and new audiences. As the demand for sports-driven media reaches a fever pitch, expect the convention to become the go-to launching pad for the biggest sports-related shows and podcasts. […]
The Future. Every popular pro-racing circuit in the world — F1, Formula E, IndyCar, NASCAR, etc. — has increased the number of races that take place on public roads in major cities. Each race is a feat of engineering and logistics, earning plenty of praise and criticism for its impact. But as the sport continues […]
The Future. The PGA Tour has lined up a VIP roster of investors in a bid to expand the league’s appeal and keep players from defecting to Saudi-backed LIV Golf. As golf grows in popularity with young people, the headline-grabbing names and billions in investment now involved with the PGA could put pressure on the […]
The Future. Apple’s new “Apple Sports” app delivers instantly updated scores and stats of every game from nearly every major global sports league currently in season. If the app boosts engagement on AppleTV+, expect it to become a unique “second screen” to the streamer’s live sports offerings. Push pointsApple Sports — available as a free, […]
The Future. This year’s Super Bowl was the most-watched game ever, thanks to a years-long Chiefs winning streak and the high-profile relationship between Travis Kelce and Taylor Swift. The game has somehow found a wider audience and become a bigger go-to celebrity destination, so expect networks to start marketing the Super Bowl drama off the […]
The Future. BetMGM, the sports betting operator, has partnered with X to make its services available on the platform. The move could remake X as a betting hub and fix its revenue problem — or accelerate the mass exodus of reputable advertisers from the site. A calculated riskAs of Friday, BetMGM is officially X’s “exclusive […]
The Future. Disney, Fox Corp., and Warner Bros. Discovery are joining forces to launch a sports streaming venture that’ll be the ultimate hub for each company’s sports programming. Blending the discoverability of cable for customers with the economics of cable for the participating companies, the service could kick off a major consolidation and rebundling across […]
The Future. TKO scored a big win by signing a $5 billion, ten-year deal with Netflix for its most popular WWE fight package, Raw. The announcement has already given TKO’s stock a boost, solidified Netflix’s new “drama of sports” strategy for live-sports deals, and made Dwayne Johnson the spokesperson for it all. Don’t be surprised […]
The Future. As legal sports betting has exploded in the US, gambling has spiked on college campuses, particularly among men. Many say they enter sports betting as a means of social connection, but many also get addicted — and without regulation, they’re unlikely to stop. Dangerous gameLegal sports betting and similar alternatives have infiltrated the […]
The Future. Padel, a racket-based sport that started in Mexico in the 1960s, is finding new life in the US on the heels of the pickleball craze. With pickleball quickly growing into a legit organized league with several celebrity backers, watch for padel to follow a similar trajectory. Courting popularityMove over, pickleball… padel is now […]