TheFutureParty
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Taylor Swift is still dating Kansas City Chiefs star Travis Kelce, which means the artist is very much front and center of NFL coverage — a phenomenon that’s having major reverberations for game viewership, fan spending, and media priorities. The Big Picture: While the Super Bowl has always been star-studded, the NFL is capitalizing on turning every Chiefs […]
The Future. Many Americans either couldn’t get tickets to or couldn’t afford to see Taylor Swift in the US, so they planned European vacations to see her — a phenomenon that Expedia is dubbing “tour tourism.” Considering Beyoncé’s tour is also commanding similar travel, expect tourism firms and live ticketing companies to start offering vacation packages […]
The Future. AMC Theatres recently blew Wall Street predictions out of the water, fueled primarily by Taylor Swift and Beyoncé, whose concert movies brought in record-breaking audiences. The success marks a significant pivot for theaters and may pave the way for more musical artists who want to take to the big screen. AMC meets Do-Re-MiThe […]
The Future. Gannett, the largest newspaper chain in the US, has officially hired its dedicated Taylor Swift reporter: 35-year-old Bryan West. Saying West will be under the microscope is an understatement, but his ability to ride the line between respected journalist and major fan could thrust him into the national spotlight… and potentially even inspire […]
The Future. Taylor Swift has amassed a fortune of $1 billion, making her one of the few artists to ever hit that milestone from mostly music (and at 33, to boot). That cements Taylor as one of the most lucrative brands (and, yes, she’s a branding queen) in the world — one that’s able to […]
TSwift hits a theater near you
Tay Tay does it again
Taylor Swift serenades the Fed
The Eras Tour may be the perfect demonstration of inelasticity.
Swifties splurge on travel, lodging, clothes, and makeup.