Together with
Taylor Swift is still dating Kansas City Chiefs star Travis Kelce, which means the artist is very much front and center of NFL coverage — a phenomenon that’s having major reverberations for game viewership, fan spending, and media priorities.
The Big Picture: While the Super Bowl has always been star-studded, the NFL is capitalizing on turning every Chiefs game — and by proxy, every game — into an event.
Between the Lines: A Lending Tree survey found that football fans have very strong opinions about Swift’s impact on the league.
- 17% of Americans say they’re more interested in football this season because of Swift.
- 14% say they plan on spending more on football (game tickets, food and drinks, and merch) because of her.
- But here’s some whiplash: 17% also say they’re less interested in football because of her.
- A whopping 44% say they “hate what she’s done to the NFL.” Jeez.
Closing Thoughts: In her defense, Fast Company notes that “all Swift has done is attend her partner’s games while wearing cute outfits.” Nothing more. But wherever Swift goes, a media and fan circus goes, too. And the NFL knows that — which is why they’re using her as the centerpiece of some of its marketing, including this recent promo, where she was featured more times than any individual player (including Kelce). If the Chiefs make it to the Super Bowl again, don’t be surprised if Swift guests during Kendrick Lamar’s halftime show.
Go Deeper: Swiftonomics is good economics.
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