TheFutureParty
A Community-based Media Company
The Future. As more studios and production companies start to rely on AI to assess scripts, a new platform called Gauntlet wants to ensure that aspiring screenwriters can have their scripts read by actual people. If Gauntlet helps get some scripts sold from unknown screenwriters, it could push studios to open up a more accessible […]
The Future. A mix of subscriber growth and ad revenue will help streaming make more money than pay-TV in the US for the first time ever later this year. While pay-TV will continue to decline in both users and revenue, more deals like Charter and Disney’s could stem the bleeding and ensure that the cord […]
The Future. Tyler Perry had been planning an $800 million expansion of his Atlanta studio, complete with 12 new soundstages for his many productions… until he witnessed OpenAI’s video-generating tool, Sora. Now, he no longer feels that expansion is necessary. If Perry really does end up leveraging Sora for his productions, other producers may give […]
The Future. Apple’s new “Apple Sports” app delivers instantly updated scores and stats of every game from nearly every major global sports league currently in season. If the app boosts engagement on AppleTV+, expect it to become a unique “second screen” to the streamer’s live sports offerings. Push pointsApple Sports — available as a free, […]
The Future. Tastemade and Pinterest are blending entertainment and commerce with their first streaming series: the shoppable cooking show Deliciously Entertaining. The series may make product placement both organic and actionable — providing a blueprint for struggling digital publishers to open up a new line of revenue. Edible programmingTastemade and Pinterest hope their new show […]
The Future. This Presidents’ Day weekend has seen lower movie theater attendance than usual. It’s also witnessed a change in popular taste, with a musical biopic defeating a superhero flick at the box office. This upset could signal that comic book characters are on the way out, as new genres like music-based films are on […]
The Future. In the aftermath of last summer’s writers strike, a community survey from Humanitas reveals the food insecurity that writers in the film and TV industry face due to the unpredictability of work. If conditions don’t improve, more screenwriters may have to look elsewhere for livable wages. Breaking bread The nature of the industry, which […]
The Future. This year’s Super Bowl was the most-watched game ever, thanks to a years-long Chiefs winning streak and the high-profile relationship between Travis Kelce and Taylor Swift. The game has somehow found a wider audience and become a bigger go-to celebrity destination, so expect networks to start marketing the Super Bowl drama off the […]
The Future. Hollywood’s been afraid of Netflix (as they should be) ever since the platform won the streaming wars. But in terms of ad revenue and viewership, YouTube’s even more powerful, and it doesn’t use the streaming model at all. Forget wars — YouTube’s ushering in a new era of media consumption. A league of […]
The Future. In 2023, audiences rewarded popular, long-running, throwback shows (Suits, Friends, NCIS) with outsized viewership, turning older series into fresh hits. Partly a consequence of strike delays, a push for committed comfort viewing, and the “Netflix effect,” streamers could start to invest in longer-running series (but fewer overall shows) as a way to both […]