TheFutureParty
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The Future. American fashion label Ministry of Supply has partnered with MIT’s Self-Assembly Line on a dress that’s essentially a blank canvas for whatever the customer wants at that very moment. You just have to apply some heat. Once it’s ready for a full roll-out, the new marker of sustainability will be owning just a […]
The Future. A24 is becoming a fashion house as much as a film and TV studio, changing the narrative around how fans show their love for their favorite projects. While the products are classically an extension of a popular movie or TV show, A24 may have the credibility to pull a Pixar and experiment with […]
The Future. Nike receives 12 billion bot attempts on its SNKRS app per month (and allegedly blocks 98% of them), but that doesn’t mean bots are solely to blame for the lack of high-profile shoes available. In reality, the footwear giant doesn’t make nearly enough of its product to meet demand. As the collectible market […]
The Future. Over the past two decades, the Grand Theft Auto franchise has taught the game industry to care about what their characters wear — helping to create the virtual fashion industry that now informs real fashion. And with GTA VI on the horizon, that field could get yet another boost from Rockstar’s golden goose. […]
The Future. Music merch has gotten a major streetwear update over the past few years. With the lines blurring between music and fashion (Pharrell is the ultimate example), artists may start to routinely crown themselves as designers and launch brands that’ll provide them with income between touring and their next albums. Concert chicBrands like Broken […]
The Future. Fashion giant LVMH, like many others in the luxury goods industry, is facing a major worker deficit. So, instead of waiting for recruits that may never come, LVMH is going out and finding, training, and supporting a new generation of future artisans. Coupled with the creation of a new luxury destination in Paris, […]
The Future. Last decade, we all laughed at Crocs. This decade, we all laugh with Crocs. By staying the course and embracing its inherent ridiculousness, the clog brand has turned its business into a very serious moneymaker. As Crocs shows no signs of waning influence, the coolest thing for a brand to do in 2023 […]
The Future. This weekend’s Las Vegas Grand Prix is attracting major cultural attention, thrilling fashion brands, celebrities, and the media. While Liberty Media, the owner of F1, may have oversold its demand (potentially due to a drama-free race season), the success of an event that puts the fastest cars in the world on the Vegas […]
The metaverse drives real-world sales for brands
The Future. Ole (pronounced “o-lay”) wants to be the DoorDash of fashion, giving customers the ability to try on clothes at home, especially if they need something to wear fast. By leaning into convenience, Ole may help cut down both the time and cost of having customers return items they don’t need. In other words, […]