TheFutureParty
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The Future. The sneaker resale market is in a tailspin because the value of their hottest shoes have dropped. While sneakerheads-turned-investors may not be able to box up the profits they once did during the height of COVID, the falling valuations may not be a phenomenon that brands themselves are too worried about… instead giving […]
The Future. New York-based designer Norma Kamali is downloading her brain into a proprietary AI system so that her company will forever be able to draw upon her creative vision after she dies. As many companies wrestle with succession, developing AI clones of aging figureheads may become a common way of not just continuing their […]
The Future. Luxury brands are keeping a close eye on the rollout of the Apple Vision Pro, which may not just be one of the most incredible tech innovations of the decade but also the device that finally makes wearing big, techie goggles on the daily a normal occurrence. If enough people have them strapped […]
The Future. German fashion brand Hugo Boss took over the London skyline on Tuesday night with a pair of high-profile holograms of supermodel Gisele Bündchen and South Korean star Lee Min-ho — allegedly making Hugo Boss the first brand to launch a campaign with the tech. Considering how sophisticated hologram tech has become, Hugo Boss […]
The Future. German 3D-printed footwear startup Zellerfeld, which has already made a splash by collaborating with fashion giants like Louis Vuitton and Moncler, is growing its emerging designer platforms. If the shoes start to make waves, Zellerfeld could turn into the go-to platform for creators looking to expand their influence into fashion in a way […]
The Future. American fashion label Ministry of Supply has partnered with MIT’s Self-Assembly Line on a dress that’s essentially a blank canvas for whatever the customer wants at that very moment. You just have to apply some heat. Once it’s ready for a full roll-out, the new marker of sustainability will be owning just a […]
The Future. A24 is becoming a fashion house as much as a film and TV studio, changing the narrative around how fans show their love for their favorite projects. While the products are classically an extension of a popular movie or TV show, A24 may have the credibility to pull a Pixar and experiment with […]
The Future. Nike receives 12 billion bot attempts on its SNKRS app per month (and allegedly blocks 98% of them), but that doesn’t mean bots are solely to blame for the lack of high-profile shoes available. In reality, the footwear giant doesn’t make nearly enough of its product to meet demand. As the collectible market […]
The Future. Over the past two decades, the Grand Theft Auto franchise has taught the game industry to care about what their characters wear — helping to create the virtual fashion industry that now informs real fashion. And with GTA VI on the horizon, that field could get yet another boost from Rockstar’s golden goose. […]
The Future. Music merch has gotten a major streetwear update over the past few years. With the lines blurring between music and fashion (Pharrell is the ultimate example), artists may start to routinely crown themselves as designers and launch brands that’ll provide them with income between touring and their next albums. Concert chicBrands like Broken […]