TheFutureParty
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The Future. A new class-action lawsuit claims it’s so hard for people to score a Hermès Birkin bag that it should be illegal. While the lawsuit isn’t likely to succeed, thanks to a lack of set standards for choosing a would-be Birkin buyer, the case could put a spotlight not just on other fashion brands […]
The Future. Influential fashion publication Highsnobiety is opening its first permanent retail store in Berlin on March 1st that’ll “bring all our digital projects to life,” according to CEO David Fisher. Considering that brand partnerships are one of the biggest revenue drivers of Highsnobiety, more retail brands may focus on curating experiences to sell products. […]
The Future. The COVID years drove fashion towards ecommerce, but a renewed push for IRL experiences has moved brands to find novel ways to make customers travel in their designs. As designers curate how to travel, where to stay, and what to eat, imagine a luxury brand introducing its own concierge service to design an […]
The Future. The sneaker resale market is in a tailspin because the value of their hottest shoes have dropped. While sneakerheads-turned-investors may not be able to box up the profits they once did during the height of COVID, the falling valuations may not be a phenomenon that brands themselves are too worried about… instead giving […]
The Future. New York-based designer Norma Kamali is downloading her brain into a proprietary AI system so that her company will forever be able to draw upon her creative vision after she dies. As many companies wrestle with succession, developing AI clones of aging figureheads may become a common way of not just continuing their […]
The Future. Luxury brands are keeping a close eye on the rollout of the Apple Vision Pro, which may not just be one of the most incredible tech innovations of the decade but also the device that finally makes wearing big, techie goggles on the daily a normal occurrence. If enough people have them strapped […]
The Future. German fashion brand Hugo Boss took over the London skyline on Tuesday night with a pair of high-profile holograms of supermodel Gisele Bündchen and South Korean star Lee Min-ho — allegedly making Hugo Boss the first brand to launch a campaign with the tech. Considering how sophisticated hologram tech has become, Hugo Boss […]
The Future. German 3D-printed footwear startup Zellerfeld, which has already made a splash by collaborating with fashion giants like Louis Vuitton and Moncler, is growing its emerging designer platforms. If the shoes start to make waves, Zellerfeld could turn into the go-to platform for creators looking to expand their influence into fashion in a way […]
The Future. American fashion label Ministry of Supply has partnered with MIT’s Self-Assembly Line on a dress that’s essentially a blank canvas for whatever the customer wants at that very moment. You just have to apply some heat. Once it’s ready for a full roll-out, the new marker of sustainability will be owning just a […]
The Future. A24 is becoming a fashion house as much as a film and TV studio, changing the narrative around how fans show their love for their favorite projects. While the products are classically an extension of a popular movie or TV show, A24 may have the credibility to pull a Pixar and experiment with […]