TheFutureParty
A Community-based Media Company
The Future. During the pandemic, Gen Zers engaged with cleaning in a way they hadn’t done before, giving rise to #CleanTok (currently the largest community on TikTok). Now, TikTok and Unilever are partnering on two campaigns — the #CleanTok Awards that honors creators and an animated video series that reimagines Unilever products as soap opera […]
The Future. A new app called Whatever gives users all the tools to plan and ideate dates (except actually landing them the dates). The hope (and original plan) is to help people get off the group chat and into the real world. As message-based social networking takes off, platforms that are able to inspire the […]
The Future. Meta is pushing for WhatsApp to come out of Facebook and Instagram’s shadows to potentially become the future core app of the company. Although it faces competition from iMessage, Signal, and Telegram, WhatsApp could distinguish itself by becoming the go-to app for the social-media-to-private-community-messaging shakeup — making WhatsApp the Facebook of the 2020s. […]
The Future. The great Martin Scorsese is a TikTok influencer thanks to his daughter Francesca. It’s showing the world a different side of the legendary filmmaker and endearing him to a new generation of fans. While that hasn’t necessarily translated into box office success for his Apple-backed epic, Killers of the Flower Moon, it may […]
The Future. BuzzFeed is in final talks to sell Complex Media to social shopping platform NTWRK at a fraction of the price it bought it for just a few years ago. The discount deal isn’t a knock on Complex (which is a rare profitable digital media brand) but instead shows the pressure BuzzFeed is under […]
The Future. BeReal’s moment seems to already be over, with usage cratering 61% this year (which BeReal disputes). BeReal was what many expected it to be: a trend. And that’s because social media is really good at three things: connection, entertainment, and stalking. BeReal’s sidestepping of those three tenants may have built an expiration date […]
The Future. Software company Automattic has acquired message-aggregation platform Texts, making messaging a central part of its business. With support for DMs becoming the hottest new trend in social media, Automattic could provide both an easy solution for managing various apps and a potential way to actually monetize private communication. Universal messageThe company behind WordPress, […]
Big Tech takes a big hit
The Future. Dude Perfect — the trick shot group comprised of Tyler Toney, Garrett Hilbert, Cody Jones, and twins Cory and Coby Cotton — has launched a streaming service for their content called (you guessed it) Dude Perfect. If the economics no longer make sense to house content exclusively on YouTube, watch as more popular […]
The Future. X — at least in the Twitter days — was once the go-to platform for breaking news from a diverse roster of reputable sources and on-the-ground journalists. But as the fallout from Hamas’ attack on Israel spilled over into the weekend, many noticed the platform had become inundated with misinformation and fake media. […]