Influencer marketing firms get a seat at the table
The past 18 months have seen a major increase in ad spend on influencer marketing, and brands are increasingly proposing long-term agency-of-record relationships with influencer marketing agencies.
Content
Will AI-generated content hit different?
While a robot can’t test a food or drug or speak from personal experience, it can deliver free ads.
Advertisers flock to TikTok despite widespread bans
TikTok is facing more scrutiny than ever, with dozens of US institutions banning the app due to espionage concerns.
Still watching but spending less
For the last few years, an endless buffet of streaming content has fed consumers’ appetites for entertainment.
Marketing for the ad-adverse generation
In 2022, Gen Z replaced millennials as the cultural force driving popular trends, leading marketers to revise their creative strategies to accommodate the younger generation.
The next Beanie Babies?
Like crypto, NFTs are experiencing their own winter. Demand for digital tokens has cooled, generating a market where collectors can sell them as losses to help offset their income tax bills.
Publishers ask platforms for better treatment in the new year
Digiday conducted a survey asking publishers about the changes they wanted to see from platforms in the near future.
YouTube wants to cater to “multiplatform” creators
YouTube’s short-form Shorts feature is still trailing behind TikTok when it comes to both user engagement and cultural buzz.
Kids fill their piggy banks with Robux, not cash
Instead of earning cash for chores, kids are increasingly asking for Robux — the in-game currency in Roblox.
Netflix expands its global test audience
Netflix is beefing up its semi-secret test audience from a couple of thousand to tens of thousands.