Musk dreams of remaking Twitter into PayPal 2.0
Elon Musk wants to model Twitter after China’s WeChat.
Content
BuzzFeed is using AI to write everything now
BuzzFeed has quietly been using AI to generate travel articles.
Apple tunes a better music streamer
What gives Apple Music Classical a glimpse into the future is how it wrangles “metadata”
Snap wants to give brands a leg up in AR
Snap is bringing the power of AR outside of Snapchat with its new AR Enterprise Services (ARES) business unit, giving retailers the ability to build native AR try-on tools on their own platforms.
Apple is set to drop a billion on theatrical features
Apple wants to become a much bigger player in the theatrical business, putting a billion aside to make movies that will play exclusively in theaters before heading to Apple TV+.
Writers Guild pushes to ensure AI aren’t writers
In its contract-renewal talks with Alliance of Motion Picture and Television Producers (AMPTP), the Writers Guild of America (WGA) has laid out that artificial intelligence can’t make intellectual property or be used as literary material.
YouTube subscriber counts are now just another number
In the new Wild West of short-form content, YouTube is going through a metric revolution.
Netflix makes EVs the star
Netflix’s new sustainability-focused initiative hopes to make climate a bigger focus in its programming and electrify its physical production pipeline.
Scream VI cuts through the noise with sharp marketing
Under Marc Weinstock, Paramount’s president of worldwide marketing and distribution, Scream VI killed at generating buzz, leading to a $44.5 million US debut (a franchise-best) and over $120 million at the global box office so far.
Advertisers get ready for the rise of video podcasts
With Spotify doubling down on video podcasts and YouTube already being a powerhouse for the format, marketers are shifting for the video revolution of audio.