Apple is set to drop a billion on theatrical features
Apple wants to become a much bigger player in the theatrical business, putting a billion aside to make movies that will play exclusively in theaters before heading to Apple TV+.
Content
Writers Guild pushes to ensure AI aren’t writers
In its contract-renewal talks with Alliance of Motion Picture and Television Producers (AMPTP), the Writers Guild of America (WGA) has laid out that artificial intelligence can’t make intellectual property or be used as literary material.
YouTube subscriber counts are now just another number
In the new Wild West of short-form content, YouTube is going through a metric revolution.
Netflix makes EVs the star
Netflix’s new sustainability-focused initiative hopes to make climate a bigger focus in its programming and electrify its physical production pipeline.
Scream VI cuts through the noise with sharp marketing
Under Marc Weinstock, Paramount’s president of worldwide marketing and distribution, Scream VI killed at generating buzz, leading to a $44.5 million US debut (a franchise-best) and over $120 million at the global box office so far.
Advertisers get ready for the rise of video podcasts
With Spotify doubling down on video podcasts and YouTube already being a powerhouse for the format, marketers are shifting for the video revolution of audio.
Gen Z has a color scheme
Gen Z seems to really be into bold, bright colors that capture a nostalgia for a pre-modern tech past and an ironic hope for the future.
Companies bet on Wall Street’s bet on AI
It seems like every tech and media company is jumping on the AI bandwagon to appease Wall Street.
Sony gets a KO with Crunchyroll
While many in the entertainment world thought Sony paid way too much for Crunchyroll in 2020 ($1.18 billion), it has turned out to be a steal.
Silicon Valley Bank’s collapse drags down the tech industry
Last week’s failure of Silicon Valley Bank (SVB), the 16th largest bank in the US, has rocked the startup world.