TheFutureParty
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The Future. After three months, Universal Music Group and TikTok have come to an agreement that will bring the music of UMG-signed artists back to the social platform. Now that TikTok is sharing more data, expect UMG to negotiate how to extract some royalties on sped-up and slowed-down versions of artists’ tracks next. UnmuteUMG’s new […]
The Future. As country music, Western wear, and all things Taylor Sheridan have leaped in popularity over the past couple of years, Stagecoach has taken the cultural center stage — especially with influencers and brands. To capitalize on the popularity, expect blue-chip brands to roll out country or Americana-themed marketing campaigns on their way to […]
The Future. Fan discontent around not being able to score tickets to The Eras Tour has spurred legislation in states all across the country. Until federal legislation passes, there may be an uptick in fans trying to get concert tickets specifically in states that have passed these ticketing reform laws in order to get the […]
The Future. Drake took the unprecedented step of using generative AI to add verses from Tupac and Snoop Dogg to a diss track aimed at Kendrick Lamar. Drake’s use of the tech is a total reversal from his reaction to his own voice being AI-generated for a song… and may inadvertently set off a wave […]
The Future. Spotify is working on a remix tool that would let users change the speed and pitch of any song on the platform, while opening up a new revenue stream for rights holders. By giving users a new way to engage with their music, artists might soon find versions of songs they didn’t create […]
The Future. YouTube is adding a feature to its Coachella livestream that’ll allow users to watch more than one of the six stages it’s covering simultaneously. The feature gives users the ability to toggle between artists without missing a beat, so don’t be surprised if YouTube convinces Coachella to add a YouTube-exclusive stage in the […]
The Future. Artists are betting that releasing a steady stream of albums, not singles, is what will keep them in the conversation all year long. If the franchise model is successful, labels may wait for artists to record multiple interconnected albums before breaking them. Package playsSome artists are releasing more music this year than they […]
The Future. U2’s residency centered around their album Achtung Baby hasn’t just become the talk of Las Vegas — it’s become a genuine success story for The Sphere at the Venetian venue. Considering the Sphere’s visual scope and Vegas’ long history with artist residencies, the one-of-a-kind venue may end up becoming the defining final act […]
The Future. Spotify is starting to make music videos available for Premium subscribers on mobile, desktop, and TV devices, pitting the streamer against one of YouTube’s core utilities. While the modern music video market has become an industry of few haves and many have-nots, the ease of Spotify’s new feature could make the whole form […]
The Future. JKBX (pronounced “jukebox”) hopes to make song royalties a bonafide asset class for retail investors. If the platform takes off, don’t be surprised if there’s a grassroots movement to pump particular songs that mirrors the r/WallStreetBets-organized short squeeze of GameStop. Song securitiesAfter a whirlwind few years seeing song catalogs sell to investment firms, […]