TheFutureParty
A Community-based Media Company
The Future. To continue attracting the youths, music streaming services are rolling out their versions of TikTok’s “For You” page, hoping a mix of music discovery and social features can boost engagement. While it feels like a race to see whose copycat feature will reign supreme, it’s the race toward sociability that could be groundbreaking. […]
The Future. The enduring, popular, and tour-shy Swedish supergroup ABBA has one of the most successful live shows of the year — and they haven’t played a single night. ABBA Voyage is brought to life by holograms of the members in their 20s, giving fans an opportunity to see the band in their prime. And […]
The Future. Barbie isn’t just a hit on the big screen; it’s a hit on Spotify. The movie’s soundtrack, which features a range of styles and genres, boosted the profiles of every artist and may be the most popular movie soundtrack since the Kendrick Lamar-produced album for Black Panther. With movies making soundtracks greater than […]
The Future. The tumult rocking Scooter Braun’s music management empire is fueling a lot of rumors (and happy Swifties). While an air of mystery still surrounds the quick exits of his star clients, the exodus puts a spotlight on Braun’s evolving role in Hybe America. Could the departures simply be a shedding of talent before […]
YouTube launches a music incubator with UMG
Hip-hop turns 50
Tay Tay does it again
Taylor Swift serenades the Fed
TikTok takes on the music charts
Sofar Sounds turns up the volume on secret shows