TheFutureParty
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The Future. Classical music has historically been viewed as a rarified art form that’s the domain of elite society. Well, video games are saying “game over” to that notion, as the genre has become a staple in some of the biggest titles out there, including Starfield and Assassin’s Creed. Considering today’s teens are playing more […]
The Future. TikTok and Billboard’s new Top 50 list is the first to track music engagement on the app. While it only charts US listenership, a worldwide rollout is inevitable. But more importantly, the chart is another step in TikTok’s plan to become the home for discovering and monetizing music online. Short-form hitsTikTok and Billboard […]
The Future. While virtual musicians have been around for years, Warner Music Group recently signed its first AI-generated act: a CGI model and influencer named Noonoouri. The venture could set the stage for someone like Ghostwriter (the mysterious artist who faced the wrath of WMG after posting a song with deepfaked Drake and The Weeknd) […]
The Future. The Tiny Desk Concert has evolved from a launch pad for quiet singer-songwriters to a place where pop stars try to prove they’re the real deal — taking up the torch of MTV’s highly influential Unplugged series. While the Tiny Desk Concerts are still a great place to discover new artists, their role […]
The Future. To continue attracting the youths, music streaming services are rolling out their versions of TikTok’s “For You” page, hoping a mix of music discovery and social features can boost engagement. While it feels like a race to see whose copycat feature will reign supreme, it’s the race toward sociability that could be groundbreaking. […]
The Future. The enduring, popular, and tour-shy Swedish supergroup ABBA has one of the most successful live shows of the year — and they haven’t played a single night. ABBA Voyage is brought to life by holograms of the members in their 20s, giving fans an opportunity to see the band in their prime. And […]
The Future. Barbie isn’t just a hit on the big screen; it’s a hit on Spotify. The movie’s soundtrack, which features a range of styles and genres, boosted the profiles of every artist and may be the most popular movie soundtrack since the Kendrick Lamar-produced album for Black Panther. With movies making soundtracks greater than […]
The Future. The tumult rocking Scooter Braun’s music management empire is fueling a lot of rumors (and happy Swifties). While an air of mystery still surrounds the quick exits of his star clients, the exodus puts a spotlight on Braun’s evolving role in Hybe America. Could the departures simply be a shedding of talent before […]
YouTube launches a music incubator with UMG
Hip-hop turns 50