TheFutureParty
A Community-based Media Company
Sydney Sweeney is turning into the ultimate stock booster, adding hundreds of millions of dollars to the stocks of brands she works with and even giving some enough clout to get acquired. The Big Picture: There’s been a lot of debate in recent years over the current impact of celebrity-driven marketing, with naysayers arguing that […]
Suddenly, everyone from celebrities to the President of the United States is minting their own cell service to reach top fans. Why It Rings: Although wireless service is a crowded market led by some juggernaut companies, it hasn’t stopped brands and celebrities from giving a branded network a go. That’s mainly because it’s relatively cheap […]
Celebrities, especially male celebrities, are organizing official run clubs as a way to gather fans, build community, raise money, and get a little healthier in the process. Why It Hits: Celebrity-driven book clubs, like those popularized by female superstars Reese Witherspoon and Oprah Winfrey, have made a huge impact on culture — getting more people […]
The Future. Celebrities are taking to Airbnb and Booking.com to put up their homes for rent. Don’t worry, names like Martha Stewart and DJ Khaled aren’t hurting for cash — it’s just a new marketing push for short term rentals. And, the stays are totally legit… which points to a future where rentals are singular […]
The Future. Global Citizen and pgLang, the creative firm founded by Kendrick Lamar and Dave Free, are joining forces to make Africa the next music-touring hotspot, starting with a Lamar-fronted festival in Rwanda next month. Considering Africa’s growing entertainment industry and the rising popularity of Afrobeats, live music could break even more records in the […]
The Future. Taylor Swift has amassed a fortune of $1 billion, making her one of the few artists to ever hit that milestone from mostly music (and at 33, to boot). That cements Taylor as one of the most lucrative brands (and, yes, she’s a branding queen) in the world — one that’s able to […]
The Future. On the heels of Taylor Swift bringing The Eras Tour to cinemas, Beyoncé is also turning her Renaissance Tour into a moviegoing experience. AMC Entertainment shares jumped after the superstar announced her concert film, which bodes well for theaters struggling to fill calendars after dual strikes interrupted Hollywood this year. Regardless of which […]
TSwift hits a theater near you
Tay Tay does it again
Travis Scott’s movie madness