TheFutureParty
A Community-based Media Company
Growing food-delivery empire Wonder is acquiring food-centric media company Tastemade for roughly $90 million. The Big Meal: While Wonder has the infrastructure to get anyone any meal, making the food go viral is another matter. By bringing in Tastemade as its in-house media specialist, the company hopes customers will eat with their eyes first, so they order even […]
“Functional beverages” — drinks that claim to fortify your hair and nails, give you clean energy, or make you live longer — are becoming one of the hottest markets in the food and beverage industry, as people look to boost their health, beauty, and performance. Why It Hits: Health and wellness has been surging in popularity across […]
A 28-year-old UK Instagrammer named Benji has gained virality — and the attention of snack conglomerates — for fooling the internet time and again with fake food flavors that are just interesting or wild enough to be real, potentially. Why It Hits: Satire has been around forever, but the internet has turned it into a bonafide way for […]
For the launch of a single menu item, McDonald’s opened up a “dupe” version of its fast-food restaurant called “McDonnell’s.” The Big Meal: Large-scale activations have become a crucial way to create buzz around products and devise a marketing moment with the potential for virality… something that McDonald’s, more so than any other chain, has recently embraced. Between The Buns: Partnering […]
The Future. Businesses are turning to services like Relish and Uber for Business to provide a more flexible option for employees to have their lunch covered. To lure new employees, watch for some businesses to strike exclusive deals with restaurants, making lunch delivery from a favorite establishment a rare perk. Made to orderHybrid work arrangements […]
The Future. Sightseeing trips to local grocery stores have become a hot new trend on social media, with visitors expressing how the retail spaces act as the perfect microcosm of a city’s culture. Considering Costco’s ambitious plan to build housing units on top of one of its new stores, don’t be surprised if high-end grocery […]
The Future. In an industry shocker, Dr. Pepper has tied Pepsi-Cola for the second most popular soda in America — the first time anyone has ascended to Pepsi’s position in 40 years, per sales volume data from Beverage Digest. As Dr. Pepper tries to push Pepsi out of the slot for good, prepare for the […]
The Future. McDonald’s is embracing the booming global popularity of anime and manga with a temporary restaurant redesign and entertainment offering called “WcDonald’s” — a decades-running parody of McDonald’s in Japanese entertainment. Like the growing trend seeing brand mascots get weird, the hottest new marketing item on the menu may soon be satire. Everyone wants […]
The Future. Restaurants are beefing up their breakfast and brunch menus as the meals replace dinner as the go-to option for eating out and meeting up with friends. With inflation still boiling food prices, the breakout restaurants and brands of the year may be those that bring culinary creativity to the first meal of the […]
The Future. Many major global companies are shifting resources out of China due to concerns about privacy and its international relations. But US fast-food brands are doubling down on the country’s 1.4 billion customer base — demonstrating a potential shift for China from global exporter to importer. Eating upUS fast-food chains have aggressive expansion plans […]