TheFutureParty
A Community-based Media Company
The Future. IKEA announced that it’s hiring employees to work at its new virtual retail store in Roblox. The job opportunity seemingly marks the first time a major retailer is hiring people to work within the metaverse… but others are sure to quickly follow. Don’t be surprised if many of Gen Alpha’s first jobs are […]
The Future. Netflix has opened a branded world in Roblox that acts as a hub for users to interact with its most popular IP, build a community around projects, and debut exclusive content. If the streamer starts seeing some good engagement, don’t be surprised if it rolls out a virtual red-carpet premiere for a youth-skewing show as a […]
The Future. Roblox is continuing its transformation from a Gen Z-focused social-gaming platform to a full-fledged social media platform with the launch of a Creator Fund. Mimicking similar strategies as TikTok, Reels, and Snapchat, the Fund could be an incubator to make Roblox truly an all-ages platform. Building short-form contentAs its users age, Roblox is […]
Class is wrapping up on the collaborative course between Parsons and Roblox.
AI is revolutionizing the video game industry.