TheFutureParty
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Roblox is expanding its digital-to-physical commerce capabilities in a major way, thanks to a new partnership with Shopify, which will give customers the ability to browse for and purchase products — all inside the game. Why It Hits: Brands are on an endless hunt to meet young people (and their parents’ wallets) wherever they are, so literally […]
The Future. Warner Bros., Fandango, and Roblox teamed up to build the very first box office within the game platform in support of the new Beetlejuice sequel. The move gives Warner Bros. new access to young moviegoers while giving Roblox a new ecommerce capability. Expect every major studio to give this experiment a shot… and […]
The Future. IKEA announced that it’s hiring employees to work at its new virtual retail store in Roblox. The job opportunity seemingly marks the first time a major retailer is hiring people to work within the metaverse… but others are sure to quickly follow. Don’t be surprised if many of Gen Alpha’s first jobs are […]
The Future. Netflix has opened a branded world in Roblox that acts as a hub for users to interact with its most popular IP, build a community around projects, and debut exclusive content. If the streamer starts seeing some good engagement, don’t be surprised if it rolls out a virtual red-carpet premiere for a youth-skewing show as a […]
The Future. Roblox is continuing its transformation from a Gen Z-focused social-gaming platform to a full-fledged social media platform with the launch of a Creator Fund. Mimicking similar strategies as TikTok, Reels, and Snapchat, the Fund could be an incubator to make Roblox truly an all-ages platform. Building short-form contentAs its users age, Roblox is […]
Class is wrapping up on the collaborative course between Parsons and Roblox.
AI is revolutionizing the video game industry.