YouTube’s long decline
Shorts cannibalizes YouTube’s audience
Content
Universal Music Group experiments with AI royalties
YouTube launches a music incubator with UMG
YouTube gets gamified
YouTube tests playable games
TikTok tries out being indie TV
TikTok is taking on YouTube by introducing Series — large paywalled collections of videos that can be double the length of a normal TikTok.
The battle of the Shorts
These days, it seems like everyone’s trying to become TikTok.
The creator economy is still going strong
While creators have experienced many ups and downs on YouTube over the last decade, the continued success of MrBeast’s channel proves they can still run the show.
Clutter might be good for our mental health
Marie Kondo-inspired minimalism has become all the rage in recent years, and the practice of purging one’s living space of junk has taken on the tone of an ethical imperative.
YouTube makes a big play for NFL Sunday Ticket
YouTube is set to win the rights fight for NFL Sunday Ticket, vaulting the streamer into the sports-exhibition arena.
YouTube wants to cater to “multiplatform” creators
YouTube’s short-form Shorts feature is still trailing behind TikTok when it comes to both user engagement and cultural buzz.
YouTubers cash in on their back catalogs
YouTubers are cashing in on their old videos with startups such as Jellysmack and Spotter, which offer upfront money in exchange for future ad revenue.