TheFutureParty
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The Future. YouTube stars like MatPat, Tyler Oakley, and Lilly Singh are signing off YouTube or significantly cutting back on how much they’re posting, igniting fears of a platform exodus. If YouTube no longer seems like a viable place to start a career as a digital creator, and TikTok ends up getting banned, that could […]
The Future. Hollywood’s been afraid of Netflix (as they should be) ever since the platform won the streaming wars. But in terms of ad revenue and viewership, YouTube’s even more powerful, and it doesn’t use the streaming model at all. Forget wars — YouTube’s ushering in a new era of media consumption. A league of […]
The Future. Jimmy “MrBeast” Donaldson and MrBeast HQ staffer Chucky Appleby’s new data analytics platform, ViewStats, hopes to give creators a one-stop-shop platform for managing their YouTube data. Widespread adoption could turn the platform into the most-important tool for creators to communicate their business and attract investment. Metric mallMrBeast wants to help YouTube creators look […]
The Future. YouTube is giving users the ability to generate “original” song clips with AI and the voices of top artists like Charli XCX and John Legend. While the feature will likely open up Pandora’s Box on the eventual creation of a legion of deepfake songs (you know people are going to hack this), YouTube […]
Shorts cannibalizes YouTube’s audience
YouTube launches a music incubator with UMG
YouTube tests playable games
TikTok is taking on YouTube by introducing Series — large paywalled collections of videos that can be double the length of a normal TikTok.
These days, it seems like everyone’s trying to become TikTok.
While creators have experienced many ups and downs on YouTube over the last decade, the continued success of MrBeast’s channel proves they can still run the show.