TheFutureParty
A Community-based Media Company
The Future. Biotech fashion brand Normal Phenomena of Life (NPOL) is using synthetic biology to create one-of-a-kind clothing. It’s not just a greener way to make luxury pieces but also a comment on the indistinguishability of mass-produced clothing. As the fashion industry wrestles with its emissions, products from cutting-edge companies like NPOL or innovative mainstays […]
LVMH imagines a new kind of fashion house
The Future. NBA Hall of Famer Shaquille O’Neal is joining Reebok’s executive roster, captaining the company’s basketball division. It’s not only a headline-grabbing play by Reebok that could translate to transformative change, but it’s also another example of top sports players joining the corporate class as part of their second acts… which may soon become […]
The Future. Most shoes made by name brands are a one-size-fits-all approach… but the baseline size of those shoes differs from company to company, making finding a good fit something of a scavenger hunt. However, a few new startups are trying their hand at customizing shoes for consumers. If coupled with the ability to pick […]
The Future. Kid Cudi (real name Scott Mescudi) is boldly going where no rapper has gone before… a collaboration with the Star Trek franchise. Considering Mescudi’s growing side career in film and television, it’s an inspired team-up. If the collab takes off, don’t be surprised to see Mescudi pop up in the next Star Trek […]
Sustainability hits the runway
Classic styles drive the sneaker market
Fashion conglomerates join forces
The Future. Fashion logistics firm Altana is using AI to track the ethics of clothing at every step of its creation — a “Google Maps for supply chains,” according to its CEO. While the US government is already adopting the tool to scan for the use of forced labor in imported goods, Altana hopes individual […]
LVMH strikes Olympic deal