TheFutureParty
A Community-based Media Company
The Future. This weekend’s Las Vegas Grand Prix is attracting major cultural attention, thrilling fashion brands, celebrities, and the media. While Liberty Media, the owner of F1, may have oversold its demand (potentially due to a drama-free race season), the success of an event that puts the fastest cars in the world on the Vegas […]
The metaverse drives real-world sales for brands
The Future. Ole (pronounced “o-lay”) wants to be the DoorDash of fashion, giving customers the ability to try on clothes at home, especially if they need something to wear fast. By leaning into convenience, Ole may help cut down both the time and cost of having customers return items they don’t need. In other words, […]
The Future. Biotech fashion brand Normal Phenomena of Life (NPOL) is using synthetic biology to create one-of-a-kind clothing. It’s not just a greener way to make luxury pieces but also a comment on the indistinguishability of mass-produced clothing. As the fashion industry wrestles with its emissions, products from cutting-edge companies like NPOL or innovative mainstays […]
LVMH imagines a new kind of fashion house
The Future. NBA Hall of Famer Shaquille O’Neal is joining Reebok’s executive roster, captaining the company’s basketball division. It’s not only a headline-grabbing play by Reebok that could translate to transformative change, but it’s also another example of top sports players joining the corporate class as part of their second acts… which may soon become […]
The Future. Most shoes made by name brands are a one-size-fits-all approach… but the baseline size of those shoes differs from company to company, making finding a good fit something of a scavenger hunt. However, a few new startups are trying their hand at customizing shoes for consumers. If coupled with the ability to pick […]
The Future. Kid Cudi (real name Scott Mescudi) is boldly going where no rapper has gone before… a collaboration with the Star Trek franchise. Considering Mescudi’s growing side career in film and television, it’s an inspired team-up. If the collab takes off, don’t be surprised to see Mescudi pop up in the next Star Trek […]
Sustainability hits the runway
Classic styles drive the sneaker market