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The Future. Despite privacy and ethics concerns, biometric technology is taking off at both domestic and international airports — rolling out to speed up security screenings, access to terminal amenities, and even paying for food. One day, airports may no longer have the thing that flyers hate the most: lines. Biometric boardingToday’s TSA PreCheck will […]
The Future. The COVID years drove fashion towards ecommerce, but a renewed push for IRL experiences has moved brands to find novel ways to make customers travel in their designs. As designers curate how to travel, where to stay, and what to eat, imagine a luxury brand introducing its own concierge service to design an […]
The Future. This Presidents’ Day weekend has seen lower movie theater attendance than usual. It’s also witnessed a change in popular taste, with a musical biopic defeating a superhero flick at the box office. This upset could signal that comic book characters are on the way out, as new genres like music-based films are on […]
The Future. After a hard few years for San Francisco, the famously expensive city is finally starting to recover from its steady outflow of residents and tenants. AI hype and return-to-office mandates are causing the city to liven up but aren’t protecting it against the volatility of bubbles. Just like old timesBig Tech’s biggest players […]
The Future. The EU handed down a €500 million (~$539 million) fine to Apple after investigating Spotify’s complaint that Apple prohibits iPhone apps from informing users about cheap alternatives to Apple’s music service. If the fine stands, Apple will likely have to give third-party apps more freedom than ever before. History timeThe story of the […]
The Future. The popular image of middle-class security — a stable job with predictable wages, health insurance, and retirement — is a club that most Americans aspire to belong to. But a recent poll from The Washington Post shows US adults underestimate the income required for that lifestyle, hinting that the middle-class life trajectory might […]
The Future. Brands today heavily depend on influencer marketing to advertise their products, leaving creators with the advantage when it comes to negotiations. Due to the standardization of payment terms by influencers, companies will likely have to start changing their approach to collaborating with creators. Cashing out More and more influencers are beginning to add stricter […]
The Future. Companies have long endeavored to make the most revenue by noticing trends early, betting on them and expanding them for the mainstream in order to capitalize on a larger audience. But now, there’s a new consensus on the smartest growth strategy: focusing on “microtribes” with very specific interests and loyalties, which means that […]
The Future. California’s shrinking Salton Sea lake bed has a surprise — 18 million metric tons of lithium suspended in its hot geothermal brine, which is the biggest concentration in the world. The mining could put EV adoption in the US back on track by drastically lowering the price of vehicles. Drought power-upThe discovery of […]
The Future. The sneaker resale market is in a tailspin because the value of their hottest shoes have dropped. While sneakerheads-turned-investors may not be able to box up the profits they once did during the height of COVID, the falling valuations may not be a phenomenon that brands themselves are too worried about… instead giving […]