TheFutureParty
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Amazon is set to debut a competition show that allows players to pitch their products to company execs and celebrity judges for a chance at startup stardom — top billing on the e-commerce giant’s site. Why It Hits: Instagram, TikTok, Amazon… finding a seamless way to mix commerce and entertainment has become the Holy Grail of the tech […]
Roblox is expanding its digital-to-physical commerce capabilities in a major way, thanks to a new partnership with Shopify, which will give customers the ability to browse for and purchase products — all inside the game. Why It Hits: Brands are on an endless hunt to meet young people (and their parents’ wallets) wherever they are, so literally […]
The Future. Talking people out of buying new products may be the hottest new trend. De-influencing videos, which took off roughly 16 months ago after a makeup influencer was caught faking the effect of a product, have racked up hundreds of millions of views and are now having a real economic impact. If the trend […]
The Future. Walmart is testing out stores within Roblox where users can browse for and buy real items that the retailer will ship to them like any other online order. If the feature takes off, it’s likely that not only every industry (music, fashion, tech) will cash in but also that you may start to […]
The Future. Social shopping platform Flip has raised new capital to expand its ambitious goal of taking on Amazon and TikTok Shop. Considering it functions solely as a creator-driven sales platform for brand names like DeLoghi and OtterBox, Flip may become the hub for a new generation of QVC-style influencers. TrendshoppersFlip is hoping that brand […]
The Future. After years of being successful in China, social shopping is finally catching on in the US, thanks to TikTok Shop, Shops on Instagram, and Facebook. As more brands get in on the action, the next era of influencers may be the modern version of the ole QVC pitchman. Share and shopA new survey […]
The Future. Even though Gen Z has mostly stopped using Facebook to connect with friends, they do use its buy-and-sell platform Marketplace a lot to save money and be more sustainable. While Meta has been searching for a way to normalize social shopping across its ecosystem of apps, don’t be surprised if it starts to […]
The Future. TikTok is hoping to crown ecommerce influencers as a way to boost engagement on TikTok Shop — which is doing well for small and medium-sized businesses but still hasn’t caught on with major brands. If TikTok is able to mold talent who’s famous mainly for selling products, those influencers could be best positioned […]
The Future. TikTok is testing a new feature where every video on the app would become shoppable. This could transform TikTok’s stature as a mostly entertainment platform and turn anyone who has great style into an overnight influencer if the platform’s algorithm keeps linking to best-selling products. Repeat businessTikTok is a mall now. Retailers will […]
The Future. Etsy wants to make gift-giving easier with a new feature called “Gift Mode.” Considering that 75% of Americans think giving good gifts is important but 64% say it takes a lot of effort (per Etsy’s research), “Gift Mode” could be the ecommerce platform’s stand-out product that finally brings it out from under the […]