TheFutureParty
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The Future. Social shopping platform Flip has raised new capital to expand its ambitious goal of taking on Amazon and TikTok Shop. Considering it functions solely as a creator-driven sales platform for brand names like DeLoghi and OtterBox, Flip may become the hub for a new generation of QVC-style influencers. TrendshoppersFlip is hoping that brand […]
The Future. After years of being successful in China, social shopping is finally catching on in the US, thanks to TikTok Shop, Shops on Instagram, and Facebook. As more brands get in on the action, the next era of influencers may be the modern version of the ole QVC pitchman. Share and shopA new survey […]
The Future. Even though Gen Z has mostly stopped using Facebook to connect with friends, they do use its buy-and-sell platform Marketplace a lot to save money and be more sustainable. While Meta has been searching for a way to normalize social shopping across its ecosystem of apps, don’t be surprised if it starts to […]
The Future. TikTok is hoping to crown ecommerce influencers as a way to boost engagement on TikTok Shop — which is doing well for small and medium-sized businesses but still hasn’t caught on with major brands. If TikTok is able to mold talent who’s famous mainly for selling products, those influencers could be best positioned […]
The Future. TikTok is testing a new feature where every video on the app would become shoppable. This could transform TikTok’s stature as a mostly entertainment platform and turn anyone who has great style into an overnight influencer if the platform’s algorithm keeps linking to best-selling products. Repeat businessTikTok is a mall now. Retailers will […]
The Future. Etsy wants to make gift-giving easier with a new feature called “Gift Mode.” Considering that 75% of Americans think giving good gifts is important but 64% say it takes a lot of effort (per Etsy’s research), “Gift Mode” could be the ecommerce platform’s stand-out product that finally brings it out from under the […]
The Future. Shein, Temu, and the new TikTok Shop are bringing a homely but tried-and-true ecommerce aesthetic from China to Western shores. While brands may scoff at the noisy design of these fashion marketplaces, it’s important to note that the Chinese everything apps have already won over some of the biggest names in fashion. If […]
The Future. Over the past year, digital marketplaces, ecommerce retailers, and brands of all shapes and sizes have introduced AI-powered chatbots to make the experience on their sites easier and more interactive. As more and more people use it, holiday shopping may take as much time as a few Google searches. “How may I AI-ssist […]
The Future. Amazon’s upcoming AI feature, Project Nile, will revamp Amazon’s ecommerce search bar with an AI assistant that can answer questions, compare products, surface reviews, and offer recommendations based on a user’s search history. Amazon already accounts for 60% of all US consumer product searches, so Project Nile could soon become the most mainstream […]
Rewards programs are a win for both customers and corporations.