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Once creators identified TikTok as a platform on which they could go viral, build huge followings, and land ad sponsorships more easily than on Instagram, they began to divert their attention away from the Meta-owned app.
Meta is looking for ways to finally start making some real money from WhatsApp.
American society has a habit of lauding billionaires as the ultimate voices of wisdom regarding business, politics, and philanthropy
An internal Meta document titled “Creators x Reels State of the Union 2022” found that Reels is still far behind TikTok in popularity and engagement.
Meta is launching an Avatar Store, giving users the ability to outfit their digital selves with virtual fits from brands like Balenciaga and Prada.
With her exit from Meta, Sheryl Sandberg leaves an outsized (and controversial) legacy.
To combat its sluggish stock price, Meta is betting on Reels.
Meta faced its worst day ever yesterday.
Meta and Snap took a third-quarter tumble because of Apple’s new privacy features, and now both platforms are segueing to an ad strategy that invites brands to do most of their business inside the platform.
Facebook is no longer Facebook. It’s Meta. The rename is Mark Zuckerberg’s way of telling onlookers that Facebook is focused on becoming a metaverse company.